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How Well Do You Know These Brand Types? Part 3 – March 1, 2017

Today, Promotional Consultant Today wraps up our three-part series on brand types with these brand categories as identified by brand expert Mark Di Somma. Read More »

Eric Alessi Named March PPB Volunteer Of The Month

This month, PPAI recognizes Eric Alessi, president of Easton, Pennsylvania, business services provider Essent Corporation, as the March PPB Volunteer of the Month. The Association’s PPB Volunteers of the Month have dedicated their time to the progress and fulfilling the charge of a committee, advisory group, work group or task force on which they serve. Read More »

SAAGNY Announces New Executive Director

The Specialty Advertising Association of Greater New York (SAAGNY) has named Donna-Jean Plante the regional association’s new executive director, effective February 21. Read More »

Perspectives: We Collect More Than Good Memories

Perspectives: We Collect More Than Good Memories

When The PPAI Expo 2017 opened in Las Vegas in January, it attracted nearly 20,000 industry professionals over six days who spent money on the city’s hotels, cabs, food and drink, shopping and entertainment. They dined with clients, held team dinners and probably picked up a gift or two for the kids back home. Adding it all up, the show’s economic impact on the city is estimated at $18.4 million by the Las Vegas Convention and Visitors Authority. Read More »

Galloping Toward Success

Galloping Toward Success

As executive vice president for distributor American Solutions For Business, Justin Zavadil is likely an expert at wrangling—something he’s also come to practice at home as the owner of three horses, a Great Dane and, this spring, a flock of sheep. He and his wife, Alisha, are also parents to three-year-old daughter Willow, and they live near company headquarters in Glenwood, Minnesota. Read More »

Fast Forward

Fast Forward

This month’s Fast Forward includes Five Minutes With Andrew Klymenko of supplier Aiia, how creativity and data analysis take marketing to the next level, Ikea’s humorous ad campaign, and a clever method for avoiding interruptions at the office. Read More »

Lithium Batteries:  How To Keep From Getting “Burned”     

Lithium Batteries:  How To Keep From Getting “Burned”     

Samsung Electronics Co. announced in January that it had completed its investigation of explosive lithium-ion batteries that led it to recall nearly three million Galaxy Note 7 smartphones, resulting in a $5 billion problem for the company. Samsung reportedly devoted more than 700 staff members to investigate why the battery packs overheated, caught fire or exploded. After months of investigation and tests of nearly 200,000 phones and 30,000 batteries, Samsung blamed the overheating batteries on two causes. Read More »

Getting Off The Sales Plateau

Getting Off The Sales Plateau

One topic that I rarely see addressed in sales literature is the one I’m taking on this month: how to get yourself off the dreaded sales plateau. You know what that looks like, right? Your salespeople are still doing the things they were doing, but suddenly the sales growth is gone. All their effort goes to maintaining the status quo, or maybe “growing” the company at five percent. Read More »

Top Promotions Of The Year

Top Promotions Of The Year

For almost 60 years, the PPAI Pyramid award has been the award to win, because it’s the ultimate recognition for distributor excellence in promotional program creativity, strategy and results. At The PPAI Expo in January, 38 distributor companies (and one supplier company in the collaboration category) took home the coveted Pyramid trophy marking their achievement as gold, silver and bronze winners. Their win is your gain for inspired campaign ideas. Read on to learn the behind-the-scenes strategy and execution that went into 20 of the gold and silver award-winning programs. Read More »

Inside PPAI – March 2017

Inside PPAI – March 2017

See which PPAI award winners were celebrated at Expo’s Block Party, learn about PPAI’s Spark program and see what the PPAI Board discussed at their January meeting at The PPAI Expo 2017. Read More »

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