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Millennial Spotlight: Connecting With The Most Powerful Consumer Generation

Millennial Spotlight: Connecting With The Most Powerful Consumer Generation

The health of the American economy rests in the hands of consumers in their prime spending years. Their attitudes, behaviors and spending habits are reflective of their formative years, and are shaped by the political, economic and social climate of … Read More »

Apparel Decorating Guidelines

Apparel Decorating Guidelines

Decorated apparel continues to hold a strong categorical lead among all promotional marketing products. (In PPAI’s most recent industry study, apparel comprised 32 percent of all promotional products sold through distributors.) With its phenomenal value per exposure, longevity among end … Read More »

Snapshots

Snapshots

PPAI Educates Students On Industry Careers At AMA Collegiate Conference PPAI is a long-standing partner and platinum-level sponsor of the American Marketing Association (AMA) and in March participated in its 39th annual International Collegiate Conference in New Orleans, Louisiana.   … Read More »

Forces For Good: The Heroes Among Us

It’s no secret that we have big problems in every community and around the globe—from disease, poverty, environmental challenges, and educational and social justice issues, to disaster relief needs. The good news is that promotional products industry companies are in … Read More »

People News

DISTRIBUTORS 20/20 Brand Solutions (PPAI 104295)—Dan Livengood, CAS, vice president of marketing and business development eCompanyStore (PPAI 158356)—John Cheevers, director of strategic partnerships Elevate Brand Marketing (PPAI 409232)—David Watkins, director of business development BUSINESS ORGANIZATIONS The Premier Group Network—Jonathan Riegel, … Read More »

Lifelong Learners

Lifelong Learners

Many of us powered through college, or bypassed it altogether, intent on jumping into the deep end of the career pool. Little did we know that learning continues even after the job begins. In fact, corporate training programs and continuing … Read More »

A Nod To Nostalgia

A Nod To Nostalgia

One peek at Chicago, Illinois-based supplier Busy Beaver Buttons’s (PPAI 230145) website and you instantly know this supplier has an extra edge. The friendly, charming retro design is refreshingly fun and inviting. One pull-down menu shows the company’s cartoon character … Read More »

Springing Forth

Springing Forth

2017 is flying by and it is already spring. Today, we are in full throttle, giving all PPAI members full access to numerous tools to Get In Touch!® including print ads, logos, social media graphics, research, videos and more all … Read More »

All About Internships

All About Internships

A DISTRIBUTOR ASKS: I’m thinking about adding a college intern this summer but I’m unsure of how to structure the setup. For those distributors or suppliers who have had interns, do you pay your interns or do you work with … Read More »

How To Increase Revenue-Generating Activities

How To Increase Revenue-Generating Activities

I give a lot of seminars on business development—how to get in the door with prospects, how to get better outcomes from prospect meetings, how to overcome objections, how to increase sales with current clients—you get the idea. Whether I … Read More »

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