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WOVIN Brands Acquires Handy Industries

WOVIN Brands, a Jackson, Wisconsin-based supplier, including WOV-IN® (PPAI 113213), Promopet® (PPAI 468134) and Footprints USA (PPAI 280344), has acquired Handy Industries (PPAI 163908), a City of Industry, California-based supplier. Read More »

Vistaprint Opens Brick-And-Mortar Location In Toronto

Distributor Vistaprint (PPAI 565755) has opened its first ever brick-and-mortar retail space in downtown Toronto, Ontario. The Waltham, Massachusetts, company’s space, Vistaprint Studio, operates six days a week, Monday to Saturday and gives business owners the chance to touch products and get face-to-face help from staff members. In a survey of its North American customer base, Vistaprint found that 64 percent wanted more one-on-one support when developing their marketing materials. Read More »

Expo East Speaker Extols Virtue Of Using Social Media To Stay Top Of Mind With Clients

The mode of personal communication has changed dramatically over the past two decades, but the basic need for humans to communicate has not. People still have a strong desire to connect with each other, said speaker Crystal Washington in addressing Expo East attendees during Monday’s sold-out Power Luncheon, titled The Future Of Social Media For Sales Professionals. Read More »

PPAI’s Bellantone, Tucker Connect With Industry Members In Florida

On a recent trip to Florida, PPAI President and CEO Paul Bellantone, CAE, and Business Development Manager Ellen Tucker met with Greg Muzzillo, president of Proforma, and Joe Loch, president of Fully Promoted, to discuss how the two companies can take best advantage of The PPAI Expo and how PPAI can assist them in reaching their goals throughout the year. Read More »

PPB Newslink@Expo East June 12: Expo East Gets Started With Strong Education Lineup

The doors opened at Expo East in Atlantic City this morning, marking its return to a June time frame; for the past two years, it was held in March. The show, running through Wednesday at the Atlantic City Convention Center, brings an experience similar to The PPAI Expo in Las Vegas to the East Coast, with the same high level of exhibits, education and networking events. Read More »

Expo East Gets Started With Strong Education Lineup

The doors opened at Expo East in Atlantic City, New Jersey, this morning, marking its return to a June time frame; for the past two years, it was held in March. The show, running through Wednesday at the Atlantic City Convention Center, brings an experience similar to The PPAI Expo in Las Vegas to the East Coast, with the same high level of exhibits, education and networking events. Read More »

Survey Finds Companies Struggle To Align Business, Innovation Strategies

Innovation drives businesses forward, but PricewaterhouseCoopers (PwC) has found in its Innovation Benchmark study that many companies are struggling to align their innovation and business strategies. In a global survey of 1,200 executives and business leaders, PwC has found that 54 percent have difficulties bringing the two sides together. Read More »

Athleisure, Super Brights Among The Retail-To-Promo Trends

What happens at retail doesn’t stay at retail—and that’s great news for buyers looking for retail-inspired logoed apparel to promote and reinforce their brands. Read More »

Expo East Book Sales

Expo East attendees wanting to take a something home with them to pique their intellect and stir their curiosity can take advantage of show’s book sale featuring work from past and present presenters. The books are available Monday and Tuesday at the professional development information center on the fourth floor of the Atlantic City Convention Center.
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These Tips Can Maximize Your Next Education Experience – June 9, 2017

In this issue of Promotional Consultant Today, we share six tips from blogger Ansel Oliver on how to optimize your trade-show experience when attending trade show education sessions and networking events. Read More »

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