Latest Articles

A Lasting Impression

New Consumer Study Surprises Even The Researchers Americans have spoken: They love promotional products. Since the time of George Washington, promotional products have been a part of our daily lives serving not only as useful tools, but as powerful and … Read More »

Incentives Power Booster

Discover How Incentives Can Enhance Promotional Programs (And Win Over Clients Too) Companies’ budgets have shrunk in the past year and will likely increase only moderately in 2010. Your clients are still placing orders, but perhaps for fewer items, or … Read More »

Zoom Into The Future

Noleen Zasman, president of Lafayette, Colorado-based ZOOMcatalog (UPIC: Zoom-cat), is revolutionizing the way suppliers communicate with distributors. Her company creates “customer safe” digital catalogs so that distributors can show products to end users without divulging their source. But Zasman isn’t … Read More »

Have Products, Will Travel

Handy promotional products make the journey smoother for business travelers and vacationers alike. Though it may seem that fewer travelers are boarding planes and hitting the highways, the $770 billion travel industry is booming—and is projected to grow even larger … Read More »

Case Study: Coordinating Apparel Helps Airport Website Take Flight

Objective: The Lambert-St. Louis airport wanted to drive traffic to its new website—FlySTL.com—and create a branding campaign around the site as well as the airport code and city of St. Louis. Strategy And Execution: With no media splash to announce … Read More »

Suitable Companions

Coordinating men’s and ladies’ apparel has come a long way. Consider one of these well-matched pairs for your next campaign. Tradeshows. Uniforms. Golf events. Coordinating apparel is a good fit in more ways than you might think. If you’re already … Read More »

Close Up: Robin Quinn

After climbing the ranks in human resources and operations management with companies such as Kraft and Pepsico-Frito Lay, Robin Quinn ran her own consulting company for 18 years before joining Norwood six years ago this month as senior vice president, … Read More »

HALO/Lee Wayne Hosts Themed Client Showcases

Terry McGuire, senior vice president of marketing and supplier relations, gets a photo with the Grinch, played by Rick Greene. The staff at Sterling, Illinois-based distributor HALO/Lee Wayne Corporation (UPIC: LEEWAYNE) wanted to mix things up with their client tradeshows, … Read More »

TRG Group Makes Fundraising Fun

The final four in the Wii™ bowling tournament (from left): Jason Morris, Chris Blasé, Mike Montandon and Andrew Spellman You won’t see employees at TRG Group (UPIC: TRG) passing around a donation envelope—they go about their fund-raising activities in a … Read More »

New Member Spotlight

Designers DesktopMiriam Davis, Owner How did your company get its start? After graduating from college with a degree in literature and art history, along with some graphic arts work with the college editor, I got a job in a graphics … Read More »

  • Categories

  • Tags