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Unforgettable Exposure

New Study Shows Why Buyers Choose Promotional Products Try this experiment to educate your prospects: Give them a list of several media—including promotional products—and ask which one they think is the most effective in achieving long-term memorability at the cost … Read More »

Natural Born Leaders

PPAI’s Distinguished Service Award is presented annually to select PPAI members who consistently contribute their skills and expertise toward the betterment of the Association through either volunteer service or leadership. This year, the award goes to two men, Christopher Duffy, … Read More »

Found Money

Adding incentives to your product arsenal can help you sell deeper into current clients, reduce competition and boost your bottom line. Are you leaving money on the table when you walk out of a sales call? While you probably didn’t … Read More »

Many Happy Returns From Your Writing

Resolutions rarely last, so why make them? Instead, focus on your business: Get your bottom line in order by committing to more clear, more results-based communications. Sound daunting? It’s not. You can start the year right by writing right. This … Read More »

S-Corp Surprise

While the S corporation remains the most popular type of entity for operating a promotional products business, in today’s troubled times many problems—lingering unnoticed for several years—have begun to surface. These problems often result in an unexpected, whopping bill for … Read More »

Environmental Lessons For Dummies

Suppliers throughout the industry are now using what some say is the ultimate eco-material. Called Utterlie, this remarkable substance claims to be the only safe, eco-friendly material in existence that can actually repair the ozone layer. Products made with Utterlie … Read More »

Raising The Bar On CSR

These days it’s common to visit a company’s website and read something about its commitment to corporate social responsibility. But what exactly does corporate social responsibility—CSR for short—mean anyway? For starters, it’s closely related to sustainability—another modern-day buzzword. In a … Read More »

PPAI Suppliers’ Forum Brings Product Safety, Issues Into Focus

Eighty-seven PPAI supplier members spent a day and a half in advance of PROMOTIONS EAST this week to learn more about product safety, social responsibility and other issues at the 2008 PPAI Suppliers Forum. Starting Sunday afternoon and wrapping up … Read More »

REACH Registration Rules For Promotional Products Manufacturers And Importers

Environmental attorney Robert Matthews, whose firm has been studying REACH regulations, recently clarified the registration requirements for phase-in and non-phase-in substances under the European Commission’s guidelines. A recent statement by the European Commission reminds companies that June 1, 2008 is … Read More »

To Protect And Defend

Some of you may think you’ve heard enough already about the issue of product safety. Others of you may have heard nothing, and many are actively working to become educated about how our industry and our clients can protect themselves … Read More »

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