March 2017

Businesses’ Views On ‘Digital’ Are Still Evolving

What “digital” means for businesses has grown more expansive over the years, reports PricewaterhouseCoopers (PwC) in its 10th annual Global Digital IQ Survey. The company gathered information from 2,216 business and technology executives for the study, and found a fundamental shift in the integration of technology with the human experience. Read More »

House Republicans Propose American Health Care Act To Replace ACA

Earlier this week, the House Republican leadership released a bill, the American Health Care Act (AHCA), to replace the Affordable Care Act (ACA). The AHCA does not repeal the ACA in its entirety, and in fact changes or keeps certain provisions of the law. Read More »

PPAI Rolls Out Initiative To Support Industry Internship Programs

PPAI has taken a concrete step to shape the industry’s future leaders with the introduction of the Association’s Intern Program, giving companies the tools they need to effectively manage internship programs. Read More »

PPAI’s Barnett Speaks At TRASA Expo

On March 7, PPAI Diversity Development and Engagement Manager Seth Barnett joined the Three Rivers Advertising Specialty Association (TRASA) at its Expo in Canonsburg, Pennsylvania, taking part in the event’s education programming. Read More »

PPAI’s March Webinars Revisit Top Speakers At Expo 2017 And More

PPAI’s March webinar series revisits some of the highlights of Expo 2017’s education programming, examines best practices in exporting products and financing growth, and explores a wide range of issues important to promotional products industry professionals. Read More »

PPAI Calls For Industry Action On Border Adjustment Tax

With at least some legislation now on the table to repeal and replace the Affordable Care Act, Congress can now turn more of its attention towards tax reform. A key element of tax reform could be the introduction of a border adjustment tax (BAT). Designed as a “pay-for” solution to cut income tax rates, the BAT would levy a 20-percent tax on all U.S. imports while eliminating the tax on exports. Read More »

Industry Leaders Join UMAPP Fire & Ice Show’s Panel Discussion

The Upper Midwest Association of Promotional Professionals (UMAPP) held its 2017 Fire & Ice Show on Tuesday, bringing more than 400 distributors at Shakopee, Minnesota’s Canterbury Park Expo Center. Alongside a trade show with 111 exhibitor booths and multiple networking opportunities, the Fire & Ice Show also brought together a number of industry leaders for a panel discussion on trends, research and best practices in the promotional products field. Read More »

PPAI, NWPMA Connect With Legislators In Oregon, Washington

PPAI joined industry professionals and the Northwest Promotional Marketing Association (NWPMA) last week in Salem, Oregon, and Olympia, Washington, for L.E.A.D. Local events in the states’ capitals. L.E.A.D. Local is the Association’s state-level legislative outreach effort to deliver the message of the promotional products industry to state legislators, and draws on practices established with PPAI’s annual Legislative Education and Action Day (L.E.A.D.) in Washington, D.C. Read More »

PromoCorner Acquires brandivate; Bill Petrie Named President

Lakeville, Massachusetts-based PromoCorner (PPAI 110698) has acquired fellow business services provider brandivate (PPAI 626207). As part of the transition, the founder and CEO of Franklin, Tennessee-based brandivate, Bill Petrie, becomes president of PromoCorner effective immediately. Read More »

Marketing Personalization Boosts Profitability

Adding personalized communication to a firm’s marketing efforts can have a positive impact on its bottom line, says a new report. In an analysis of the practices of 130 senior marketers, marketing software provider Monetate found that the element of personalization can increase loyalty, drive higher conversion rates and grow revenue compared with not personalizing the experience. Read More »

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