March 2017

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PPAI And Other Groups Work To Oppose Border Adjustment Tax

PPAI, industry businesses and other trade organizations representing myriad facets of the U.S. economy, have joined together to voice their opposition to the proposed Border Adjustment Tax (BAT). The proposal, if incorporated into Congress’ tax reforms, would levy a 20-percent tax on all U.S. imports while eliminating the tax on exports. Read More »

Traditional Ad Channels Rated As Most Trusted Media

In a survey of 2,400 U.S. consumers, marketing researchers MarketingSherpa found that Americans find traditional advertising channels to be the most trustworthy when making a purchasing decision. Of the 13 channels surveyed, the top five in the results are traditional, including, in ranking order, print, TV, direct mail, radio and outdoor advertising, while the remaining eight are digital. Those include, in order, search engine, online video, sponsored blog posts, social media, online banners, mobile phone ads, ads in podcasts and online pop-ups. Read More »

PPAI Educates Students On Industry Careers At AMA Collegiate Conference

PPAI is a long-standing partner and platinum-level sponsor of the American Marketing Association (AMA) and last week participated in its 39th annual International Collegiate Conference in New Orleans, Louisiana. Alongside sponsoring its t-shirt design and trade-show exhibit competitions, PPAI President and CEO Paul Bellantone, CAE, moderated a panel discussion on promotional products marketing. Read More »

Paramount Apparel International Acquires Back 9 USA

Supplier Paramount Apparel International (PPAI 133496) has Back 9 USA LLC, a golf lifestyle brand established in 1997. Read More »

Expanding Industrial Production Points To Growing U.S. Economy

Industrial production is on the upswing in the U.S., reports economic research and consulting firm ITR Economics in the March 2017 edition of The ITR Advisor. Industrial production, a benchmark for the overall U.S. economy, is expected to grow 2.7 percent over the course of the year. The economy should continue to grow in 2018, but not at 2017’s pace, ITR predicts. Read More »

Souders Brand Marketing Acquires Visions By Phoenix

Distributor Souders Brand Marketing (PPAI 285908) has acquired Ocean Township, New Jersey-based Visions by Phoenix (PPAI 612632). The distributors were introduced and guided through the process by industry service provider The Distributor Exchange (PPAI 625088). Read More »

Creative Promotional Products Joins Facilisgroup

Distributor Creative Promotional Products (PPAI 153971) of Skokie, Illinois, has joined Facilisgroup (PPAI 493664), a community of promotional products distributors. Read More »

PPAI Takes The Industry’s Story To Students At Johnson & Wales University

On March 15, PPAI Diversity Development and Engagement Manager Seth Barnett joined Lindsey Whitney, MAS, national sales representative for supplier Raining Rose, Inc., to deliver a presentation to the Johnson & Wales University’s Foundations of Marketing and Retail Marketing classes. The Denver, Colorado, university is also Barnett and Whitney’s alma mater. Read More »

PPAI’s Upcoming Webinars Revisit Expo 2017, Explore Business Best Practices And More

In March and April, alongside examinations of business financing and cross-generational office environments, the PPAI webinar series returns to some of the highlights of the PPAI Expo 2017’s education programming. Read More »

Outstanding Branding Receives First Mile’s Silver Rating

Outstanding Branding (PPAI 678649) has been awarded the Silver Standard Rating in global recycling efforts from sustainability auditor First Mile. The Silver Rating places the UK-based distributor among the top 20 percent of companies in the country that participate in recycling programs. Read More »

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