June 2016

PPAI Women’s Leadership Conference Finishes Another Powerful Run

After two and a half days of learning, listening, conversing, connecting and sharing their experience, ideas and knowledge, the nearly 160 attendees at this year’s PPAI Women’s Leadership Conference parted ways following Wednesday evening’s closing dinner. They took with them new friendships, fresh resources and a renewed spirit to succeed. Read More »

SAGE Launches Updated SAGE Web Application

SAGE has introduced a major new version of SAGE Web, the Addison, Texas, company’s web-based version of its research and business management platform. SAGE Web 2.0 gives promotional product distributors access to SAGE’s tools from Mac computers, Windows phones and any other desktop or mobile device with web access that may not have the Windows-based SAGE Online or the SAGE Mobile iOS/Android app installed. Read More »

Lee Strom Joins PPAI Board

Lee Strom, vice president of marketing and CMO of supplier SanMar, has joined the PPAI Board of Directors, effective immediately, to fill the seat vacated by Bruce Perryman, MAS+, who has stepped down. He was appointed by PPAI Board Chair Tom Goos, MAS, and approved by the board to fill the remainder of Perryman’s term, which ends at The PPAI Expo 2018. Read More »

Global Digital Advertising Forecast To Surpass $285 Billion By 2020

By 2020, global digital advertising, including mobile and wearable devices, is expected to exceed $285 billion, up from $160 billion in 2016. Research and analytics provider Juniper Research attributes its findings to brands and retailers’ continued investment in mobile consumer engagement, driving 22 percent annual growth in mobile and wearable advertising spending. Read More »

Marketing Increasingly Personalized, But Technology And Other Challenges Remain

Marketing has become increasingly personalized, with recent research from marketing technology provider Evergage and Researchscape International finding that 85 percent of marketers surveyed have adopted the tactic. However, respondents are critical of how personalization is used, with most giving their own (55 percent)—and their competitors’ (63 percent)—campaigns a grade of “C” or lower. Read More »

Eagle Promotions Expands Las Vegas Facility

Distributor Eagle Promotions (UPIC: EAGLP018) has acquired an additional 40,000 square feet of space to meet its growth needs. The Las Vegas, Nevada-based company’s facility now encompasses 75,000 square feet of warehouse and office space. Read More »

Five PPAI Leadership Advisory Committee Members Named PPB Volunteers Of The Month

This month, PPAI recognizes five members of the PPAI Leadership Advisory Committee (LAC) as the June PPB Volunteers of the Month. The Association’s PPB Volunteer of the Month recognition celebrates individuals who have dedicated their time to fulfilling the charge of a committee, advisory group, work group or task force on which they serve. Read More »

Distributors’ Best Spotlighted By The PPAI Pyramid Awards

The PPAI Pyramid Awards recognize the outstanding, creative use of promotional products in client programs and campaigns of distributors and regional associations across 15 different categories. Distributor Pure Logo, Inc. was a 2015 Gold Pyramid winner in the Political/Legislative Programs category for its work with energy company Sunoco, Inc. Read More »

In Memoriam: PPAI Hall of Fame Inductee Steve Slack

Stephen E. Slack, a 1992 inductee into the PPAI Hall of Fame and member of the PPAI Board of Directors from 1977 to 1981, passed away June 25 in Winter Park, Florida. He was 78. Read More »

Markets, Businesses In Turmoil Following Brexit Vote

The UK’s vote to leave the European Union last week—known casually as “Brexit”—threw financial markets into turmoil and sparked questions about the future of Great Britain and the European Union. While the country’s exit from the EU is at least two years away, stocks have dropped, bond prices have risen and the value of the British pound has plummeted as markets face the unprecedented situation. Read More »

Page 1 of 812345...Last »
  • Categories

  • Tags