Industry News

PPAI Calls For Industry Action On Border Adjustment Tax

With at least some legislation now on the table to repeal and replace the Affordable Care Act, Congress can now turn more of its attention towards tax reform. A key element of tax reform could be the introduction of a border adjustment tax (BAT). Designed as a “pay-for” solution to cut income tax rates, the BAT would levy a 20-percent tax on all U.S. imports while eliminating the tax on exports. Read More »

Industry Leaders Join UMAPP Fire & Ice Show’s Panel Discussion

The Upper Midwest Association of Promotional Professionals (UMAPP) held its 2017 Fire & Ice Show on Tuesday, bringing more than 400 distributors at Shakopee, Minnesota’s Canterbury Park Expo Center. Alongside a trade show with 111 exhibitor booths and multiple networking opportunities, the Fire & Ice Show also brought together a number of industry leaders for a panel discussion on trends, research and best practices in the promotional products field. Read More »

PPAI, NWPMA Connect With Legislators In Oregon, Washington

PPAI joined industry professionals and the Northwest Promotional Marketing Association (NWPMA) last week in Salem, Oregon, and Olympia, Washington, for L.E.A.D. Local events in the states’ capitals. L.E.A.D. Local is the Association’s state-level legislative outreach effort to deliver the message of the promotional products industry to state legislators, and draws on practices established with PPAI’s annual Legislative Education and Action Day (L.E.A.D.) in Washington, D.C. Read More »

PromoCorner Acquires brandivate; Bill Petrie Named President

Lakeville, Massachusetts-based PromoCorner (PPAI 110698) has acquired fellow business services provider brandivate (PPAI 626207). As part of the transition, the founder and CEO of Franklin, Tennessee-based brandivate, Bill Petrie, becomes president of PromoCorner effective immediately. Read More »

Marketing Personalization Boosts Profitability

Adding personalized communication to a firm’s marketing efforts can have a positive impact on its bottom line, says a new report. In an analysis of the practices of 130 senior marketers, marketing software provider Monetate found that the element of personalization can increase loyalty, drive higher conversion rates and grow revenue compared with not personalizing the experience. Read More »

In Memoriam: Michael Toney

Michael Byron Toney, a former regional sales manager for Midlothian, Texas-based supplier Ennis, Inc. (PPAI 280026), passed away on February 19 in Fullerton, California. He was 67. Read More »

PPAI Website Reveals Stunning New Look, Improved Navigation

This week PPAI unveiled its new website designed to more fully serve and support the needs of members. PPAI.org’s new look is fresh, modern, easier to navigate and use, and better supports the Association’s strategic goals. Read More »

PPPC 2017 National Convention Draws More Than 1,200 End Buyers

Promotional Products Professionals of Canada (PPPC) brought the industry to the International Centre in Mississauga, Ontario, on February 12-14 for its 2017 PPPC National Convention. Read More »

Distributor, Supplier Sales Expected To Climb This Year—And Next

For most industry companies, the next two years will be better than 2016, but watch out for 2019 says the PPAI/ITR Economics’ fourth quarter 2016 Market Outlook Report for the promotional products industry.
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NEPPA, VAPPA, CPPA And TRASA Join The SAGE Affiliate Program

Four regional associations—The New England Promotional Products Association (NEPPA), the Virginia Promotional Products Association (VAPPA), the Chesapeake Promotional Products Association (CPPA), and Three Rivers Advertising Specialty Association (TRASA)—have joined the redesigned SAGE Affiliate Program. The customized program is designed to give industry regional associations and their members special benefits from SAGE through access to business management products and services for members and the association. Read More »

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