Industry News

The Glen Holt Scholarship Golf Tournament Raises Funds For PPEF

On Monday, nearly 110 golfers took to the greens at the Bali Hai Golf Club for the Glen Holt Scholarship Golf Tournament, supporting the Promotional Products Education Fund (PPEF). Read More »

Generation Z Presents New Challenges, Opportunities For Marketers

Generation Z, whose oldest members are in their late teens, represents a unique challenge to marketers, reports Kantar Millward Brown. The firm’s study, “AdReaction: Engaging Gen X, Y and Z,” found the group, which represents approximately two billion people globally, is more digitally savvy than previous generations and also more difficult to engage—among people who skip ads, they skip three seconds faster per ad on average than Gen X. Read More »

HALO Branded Solutions Names Fall 2016 Scholarship Winners

HALO Branded Solutions (PPAI 106462) has announced the recipients of its Fall 2016 Scholarship contest. Applicants for the contest, open to high school seniors and currently enrolled college students, responded to an essay prompt on specific marketing topics and were required to carry a minimum 3.5 cumulative GPA. Read More »

Johnny Cupcakes Hits A Sweet Spot With Marketers

By the time he was 16, Johnny Earle had run more than a dozen amateur businesses from lemonade stands, yard sales and neighborhood haunted houses to doing magic tricks at kids’ birthday parties. A lifelong prankster with a quirky bent and a love of life, after high school Earle decided to flex his already-experienced entrepreneurial muscle. He made pens to sell at craft fairs and fleece scarves to keep friends warm during Boston winters, but he found he had a knack for making imaginative t-shirts that poked fun at pop culture and, more importantly, he was golden at driving pent-up consumer demand to purchase them. Read More »

Study Finds Consumers Want Brands That Care

Research suggests that increasingly, consumers want brands to show that they’re willing to earn their business. Research from digital agency Wunderman found that 79 percent of American consumers ages 18 to 65 say that brands must actively demonstrate “they understand and care about me” before they consider purchasing. Read More »

Reciprocity Road Supports PPEF’s Mission With $7,500 Donation

Reciprocity Road, an industry buying group that is celebrating its one-year anniversary this week at The PPAI Expo, made a $7,500 donation to the Promotional Products Education Foundation at its breakfast meeting this morning. Pat Dugan, MAS, PPEF chair and Sara Besly, PPEF Foundation manager, were on hand to accept the check. Read More »

thumbprint Acquires LOI Marketing

Distributor thumbprint in Apopka, Florida, has acquired Miami-based LOI Marketing (PPAI 282589), expanding the company’s influence in South Florida. Thumbprint has been in business for the past 22 years, providing print, promotional, apparel, direct mail, signage, inventory, shipment and storage solution services. Read More »

Award Winners Celebrated At Expo’s Block Party

Tuesday night’s first-ever PPAI Block Party in Mandalay Bay Ballroom J was an evening full of lively conversations and networking. At its center was PPAI’s Walk of Fame Awards Presentation where PPAI recognized exceptional individuals and companies for their innovation and creative excellence. Read More »

PPAI Supplier Star Awards Celebrate Suppliers That Go Above And Beyond

Great suppliers are integral to the success of a distributor’s work. The Supplier Star Awards, presented Tuesday at the PPAI Block Party & Awards Presentation in Mandalay Bay Ballroom J, were awarded to those members who demonstrate consistent excellence in service, decorating, problem resolution and product quality. Read More »

PPAI Image Awards Celebrate The Best In Self-Promotion

Self-promotion is key to growing any business. During Tuesday night’s PPAI Block Party & Awards Presentation, the recipients of the PPAI Image Award were honored for the best in creative and successful self-promotion campaigns that stood out in effectively marketing their brands, products and services. Read More »

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