Industry News

PromoCorner Acquires brandivate; Bill Petrie Named President

Lakeville, Massachusetts-based PromoCorner (PPAI 110698) has acquired fellow business services provider brandivate (PPAI 626207). As part of the transition, the founder and CEO of Franklin, Tennessee-based brandivate, Bill Petrie, becomes president of PromoCorner effective immediately. Read More »

Marketing Personalization Boosts Profitability

Adding personalized communication to a firm’s marketing efforts can have a positive impact on its bottom line, says a new report. In an analysis of the practices of 130 senior marketers, marketing software provider Monetate found that the element of personalization can increase loyalty, drive higher conversion rates and grow revenue compared with not personalizing the experience. Read More »

In Memoriam: Michael Toney

Michael Byron Toney, a former regional sales manager for Midlothian, Texas-based supplier Ennis, Inc. (PPAI 280026), passed away on February 19 in Fullerton, California. He was 67. Read More »

PPAI Website Reveals Stunning New Look, Improved Navigation

This week PPAI unveiled its new website designed to more fully serve and support the needs of members.’s new look is fresh, modern, easier to navigate and use, and better supports the Association’s strategic goals. Read More »

PPPC 2017 National Convention Draws More Than 1,200 End Buyers

Promotional Products Professionals of Canada (PPPC) brought the industry to the International Centre in Mississauga, Ontario, on February 12-14 for its 2017 PPPC National Convention. Read More »

Distributor, Supplier Sales Expected To Climb This Year—And Next

For most industry companies, the next two years will be better than 2016, but watch out for 2019 says the PPAI/ITR Economics’ fourth quarter 2016 Market Outlook Report for the promotional products industry.
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NEPPA, VAPPA, CPPA And TRASA Join The SAGE Affiliate Program

Four regional associations—The New England Promotional Products Association (NEPPA), the Virginia Promotional Products Association (VAPPA), the Chesapeake Promotional Products Association (CPPA), and Three Rivers Advertising Specialty Association (TRASA)—have joined the redesigned SAGE Affiliate Program. The customized program is designed to give industry regional associations and their members special benefits from SAGE through access to business management products and services for members and the association. Read More »

Credit Group Discusses Best Practices And More At Recent Meeting

The National Promotional Products Credit Group held its semi-annual meeting in conjunction with The PPAI Expo in Las Vegas in January. The meeting brought credit professionals together to discuss industry-specific information on mutual customers, best practices exchanges and networking. The event also included two educational presentations for attendees. Read More »

Eric Alessi Named March PPB Volunteer Of The Month

This month, PPAI recognizes Eric Alessi, president of Easton, Pennsylvania, business services provider Essent Corporation, as the March PPB Volunteer of the Month. The Association’s PPB Volunteers of the Month have dedicated their time to the progress and fulfilling the charge of a committee, advisory group, work group or task force on which they serve. Read More »

PPAI’s March Webinars Tackle Import And Export Basics And More

Next month, PPAI’s webinar series explores a wide range of issues important to promotional products industry professionals, including best practices in importing and exporting, financing growth and more. Read More »

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