Industry News

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New NHL Franchise, T-Mobile Arena Add To Las Vegas Strip Entertainment Options

Las Vegas is no longer the largest population center in the U.S. without a major professional sports team. On June 22, 2016 the city, which had nearly 2.2 million people in the 2010 census, was officially awarded an NHL franchise, the Vegas Golden Knights, who take to the ice in October at the new $375 million, 20,000-seat T-Mobile Arena, which opened this past April just off the Las Vegas Strip. Read More »

Breaking News: Hub Pen Co. Acquires Beacon Promotions

Braintree, Massachusetts-based Hub Pen Company (PPAI 110772), one of the largest suppliers of promotional writing instruments in the U.S., has acquired New Ulm Minnesota-based supplier Beacon Promotions (PPAI 113702) in a deal that was finalized in late December. Read More »

Survey Finds Small-Business Owners Optimistic About 2017

Small-business owners are beginning the new year on a positive note, says the Staples National Small-Business Survey. It reports that 85 percent of American small-business owners are “optimistic” about the business climate in 2017. Read More »

Incentives International Acquires Distributor Midwest Premiums And Promotions

Overland Park, Kansas, distributor Incentives International, Inc. (PPAI 105879) has acquired Midwest Premiums and Promotions. Financial terms of the transaction were not disclosed. Read More »

Voice-Over Industry Survey Highlights Media, Advertising Shifts

Virtual reality is on the rise while apps are slipping, according to Voices.com’s 2017 Trends Report. Voices.com, which services the voice-over industry, surveyed creative professionals, including content creators, producers, directors, advertising executives, CEOs, business owners and freelancers in North America. Read More »

Walt Disney Parks and Resorts, CPSC Issue Recall On Infant Hoodie Sweatshirts

Walt Disney Parks and Resorts are working with the Consumer Product Safety Commission (CPSC) to recall Minnie and Mickie Mouse infant hoodie sweatshirts due to a choking hazard. About 15,000 hoodies were sold at Walt Disney World Resort in Lake Buena Vista, Florida; Disneyland Resort in Anaheim, California; and on the Shop Disney Parks mobile app from April 2016 through October 2016. Read More »

Nine Industry Professionals Earn MAS, CAS Certifications

Nine industry professionals earned their Master Advertising Professional (MAS) or Certified Advertising Professional (CAS) industry certifications in fourth quarter 2016, joining an elite group of individuals who have demonstrated their commitment to the promotional products industry and to continuing their education. Read More »

Customer-First Marketing Benefits Consumer Satisfaction, Engagement

Marketing that puts customers’ needs ahead of business goals boosts consumers’ sentiments, research shows. MarketingSherpa’s Customer Satisfaction Research study found that nearly 60 percent of highly satisfied customers believe that the marketing of a company they are satisfied with “often or always” puts their needs ahead of its own business goals compared to 16.1 percent of highly unsatisfied customers. Nearly 92 percent of satisfied consumers indicate they are likely or very likely to continue to purchase from brands they like versus 29.4 percent who are unsatisfied with a brand. Read More »

Online Ad Revenues Reached $17.6 Billion In Third Quarter 2016

Third quarter 2016 saw U.S advertisers invest $17.6 billion in digital advertising. In its Internet Advertising Revenue Report, the Interactive Advertising Bureau notes that this is the highest third quarter for digital advertising spending on record, and represents a 20-percent increase over the same time period in 2015. It also accounts for a 4.3-percent increase over second quarter 2016. Read More »

SAAC Announces 2017-2019 Strategic Plan And Focus

In November 2016, the board of the Specialty Advertising Association of California (SAAC) developed a strategic plan to guide the regional association’s future growth. The 2017-2019 strategic plan includes a refreshed mission, vision and newly developed values that will drive SAAC’s growth and expansion, and its board will use it as the roadmap that grounds the association in its programs, products and services; ultimately redesigning how SAAC functions and operates. Read More »

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