Industry News

Consumer Confidence Softens In May

Consumer confidence slipped in May, reports the Conference Board in its latest Consumer Confidence Index, following an earlier decline in April. The index stands at 117.9, down from 119.4 in April. Read More »

Survey Finds Sensory Brand Experiences Boost Customer Relationships

Marketers are latching onto sensory brand experiences to build relationships, drive sales and appeal to new audiences, reports brand experience provider Freeman. Drawing from a global survey of marketing professionals, the company found that marketers plan to increase their spending on immersive brand experiences, ranging from events, trade shows, sponsorships, virtual and hybrid events, and exhibits, to permanent installations, virtual or augmented reality experiences, and pop-ups. Read More »

Youth Have A More Positive Attitude Toward Advertising

While older consumers may claim a more cynical view towards advertising, research firm YouGov found that that the younger generation considers advertising helpful and enjoyable. Read More »

Baby Boxes Reinforce New Parent Education Efforts

Time and again, promotional products have proven themselves to be the most cost-effective way to reach a very targeted audience in a tangible, long-lasting and memorable manner. But promotional products can do more than promote a brand. Highlighting the value the right product can bring to an initiative, research from Temple University Hospital in Philadelphia found that “baby boxes,” cardboard bassinets given to new parents, made a meaningful difference in parents’ education on safe sleep habits for their infants. Read More »

PPAI’s Webinar Series Explores Canada’s CASL Legislation, Persuasive Online Ads And More

PPAI’s webinar series this summer spotlights Canada’s new anti-spam rules, persuasive online marketing and more in the coming months. The Association’s education schedule features a wide range of ideas, updates and other topics important to promotional products industry practitioners. Read More »

PPAI Announces 2018 Board Officers

PPAI has selected its 2018 PPAI Board of Directors officers. They are: Dale Denham, MAS+, chair; Brittany David, CAS, chair-elect; and Danny Rosin, CAS, vice chair, financial services. Current chair Mary Jo Tomasini, MAS, will take on the role of immediate past chair. The new board officers will begin their one-year terms immediately following The PPAI Expo 2018. Read More »

IRF Study Highlights Behavioral Economics’ Role In Employee Engagement

The Incentive Research Foundation (IRF) has released a report, “Using Behavioral Economics Insights in Incentives, Rewards, and Recognition: The Neuroscience,” that describes the unifying behavioral economic principles connecting the role of emotions with employee performance. Read More »

MiPPA Hosts Successful Ideas in Bloom Show

The Michigan Promotional Professionals Association (MiPPA) held its annual members-exclusive, end buyer table top show, Ideas In Bloom, on May 18 at the Frederick Meijer Gardens and Sculpture Park in Grand Rapids, Michigan. Read More »

Proforma Earns Three American Inhouse Design Awards

Proforma (PPAI 196835) has received three 2017 American Inhouse Design Awards from Graphic Design USA for the design and concepts behind the Cleveland, Ohio-based distributor’s marketing programs. The unique packaging for two of Proforma’s self-promotion direct mail pieces, along with a mini-promotional mailer were recognized in the competition for outstanding layout and design. Read More »

Canada’s Anti-Spam Legislation Fully Enforced Beginning July 1

Canada’s Anti-Spam Legislation (CASL) was enacted in 2013 to protect Canadians from commercial e-mails without their consent, and most portions became effective in July 2015. On July 1, 2017, the law completes its final phase by providing a private right of action for those who believe an email sender has violated the law. Read More »

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