Author Archives: Michaela Mora

Power To The Products

Power To The Products

At $19.8 billion, promotional products sales hit an all-time high in 2013—and everybody got in on the action. Read More »

Highs And Lows

PPAI’s 2011 study, “High End, Low End: Which Promotional Products Work Best,” reveals that the price of promotional products does, in fact, impact consumer attitudes. Five in 10 respondents have a higher opinion of an advertiser after receiving an item … Read More »

The Expo’s Best

They came, they saw and they conquered: 10,178 attendees who descended upon the Mandalay Bay Convention Center in January for the industry’s premier event. Show-goers had an all-access pass to brand-spanking-new finds in the New Product Pavilion, eco-friendly picks in … Read More »

Worthy Causes

Nonprofits By The NumbersOf the nearly 1.6 million nonprofits, there are approximately …• One million public charities• 120,000 private foundations• 112,000 civic leagues, social welfare organizations, etc.• 78,000 fraternal societies• 73,000 business leagues, chambers of commerce, etc.• 57,000 social and … Read More »

Close Up-Jamie Berridy

Close Up-Jamie Berridy

Who could resist the allure of moving from a job answering phones all day to working in the marketing department of Playboy TV? Certainly not Jamie Berridy, marketing manager for City of Industry, California-based supplier Sweda Company LLC (UPIC: SWEDA). … Read More »

It’s Showtime

It’s Showtime

Those who have been to The PPAI Expo know it’s nonstop action. From the moment your feet hit the ground each morning, your day is chock-full of networking and business-building. It’s a high-energy week that Marc Held, national sales manager … Read More »

Oh, What A Show!

The PPAI Expo marked its 10th year in Las Vegas with out-of-this-world keynote speakers, top-quality distributor attendees, an over-the-top venue and a vibrancy that lit up the Mandalay Bay Convention Center like neon along The Strip. The mantra among attendees … Read More »

Winner’s Circle

PPAI’s annual awards program, culminating at the Awards Presentation & Reception at The PPAI Expo this past January, is the industry’s most prestigious and rigorous competition of its kind recognizing excellence in promotional campaigns, product design and decorating, use of … Read More »

Five Minutes With Ken Kravitz

In Phoenix, Arizona, which gets more sunshine than any other major U.S. city, solar power is serious business. When Ken Kravitz, CAS, president and CEO at distributor Commotion Promotions, Ltd. (UPIC: IDEASTAR), saw the potential, he launched a company division, … Read More »

Getting Graphic

If you ever collected pogs, those small, round, lenticular plastic discs popular in the early 1990s, you had your hands on a product from Optigraphics (UPIC: OPTI2000). This Dallas, Texas-based supplier is the originator of the sports coin—a.k.a. the pog. … Read More »

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