Loading ...Author Archives: Audrey Sellers, Associate Editor
Highs And Lows
PPAI’s 2011 study, “High End, Low End: Which Promotional Products Work Best,” reveals that the price of promotional products does, in fact, impact consumer attitudes. Five in 10 respondents have a higher opinion of an advertiser after receiving an item … Read More »
The Expo’s Best
They came, they saw and they conquered: 10,178 attendees who descended upon the Mandalay Bay Convention Center in January for the industry’s premier event. Show-goers had an all-access pass to brand-spanking-new finds in the New Product Pavilion, eco-friendly picks in … Read More »
Worthy Causes
Nonprofits By The NumbersOf the nearly 1.6 million nonprofits, there are approximately …• One million public charities• 120,000 private foundations• 112,000 civic leagues, social welfare organizations, etc.• 78,000 fraternal societies• 73,000 business leagues, chambers of commerce, etc.• 57,000 social and … Read More »
Close Up-Jamie Berridy
Who could resist the allure of moving from a job answering phones all day to working in the marketing department of Playboy TV? Certainly not Jamie Berridy, marketing manager for City of Industry, California-based supplier Sweda Company LLC (UPIC: SWEDA). … Read More »
It’s Showtime
Those who have been to The PPAI Expo know it’s nonstop action. From the moment your feet hit the ground each morning, your day is chock-full of networking and business-building. It’s a high-energy week that Marc Held, national sales manager … Read More »
Getting Graphic
If you ever collected pogs, those small, round, lenticular plastic discs popular in the early 1990s, you had your hands on a product from Optigraphics (UPIC: OPTI2000). This Dallas, Texas-based supplier is the originator of the sports coin—a.k.a. the pog. … Read More »
Politically Speaking
Election season is in full swing, which means political groups and candidates are investing major coin along the campaign trail. Spending for the presidency, Congress and state governments could exceed $6 billion this year, according to the Center for Responsive … Read More »
Good Government
Big PictureIn November 2011, there were …• 22.5 million government workers• 2.2 million federal government workers• 612,000 U.S. Postal Service workers• 5.3 million state government workers• 14.4 million local government workers Source: www.bls.gov Don’t Just Aim For D.C.84 percent of … Read More »
Close Up-Ross Silverstein
If you ever strike up a conversation with Ross Silverstein, try not to crack any lawyer jokes. Or do, but be prepared for a witty comeback—he worked for five years as a corporate attorney at a leading Boston-area law firm, … Read More »
Smells Sell
Things are getting smelly. By 2015, the global air fresheners market is forecasted to reach $8.3 billion, according to Global Industry Analysts, Inc. In this sensory industry, scented items fit right in. “Scented items work as promotional products because they … Read More »
