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California Ban Is About Value After reading about the ban issued by Governor Jerry Brown of California, I have a few observations intended to help identify the true problem at hand and to explain how we can successfully communicate to … Read More »
Just Relax About End-Buyer Shows
A Distributor Asks: I’m considering attending my first end-buyer show with a few clients, but I’m concerned about losing my place as the go-to expert for them. Are there things I should do to prepare before the show, or do I just need to relax? Any advice is appreciated. Read More »
People News
BUSINESS SERVICES PROVIDERCamera Ready Art (UPIC: CRA24X7)—Dennis Sherman, vice president of sales and business development SUPPLIERSBeacon Promotions (UPIC: beacon)—John Giefer, inside sales manager Boxercraft (UPIC: BOXER)—Marion Parkes, promoted to chief operating officer Cap America (UPIC: CAPAMRCA)—James A. “Trae” Hastings III, … Read More »
Five Minutes With Kathleen Milbier
Practice what you preach. It’s a practical notion that is sometimes more difficult to do than it sounds, which may explain why so few promotions professionals self promote with creative campaigns that effectively use products. Not so for Kathleen Milbier, … Read More »
Cotton Hoarding
It seems the newest business trend isn’t selling, it’s hoarding, at least for John Anton and anyone else interested in surviving high cotton prices. After learning that his t-shirt supplier was raising prices for the fourth time in six months, … Read More »
Cell Phone Hating
Of all the non-driving tasks one can do while operating a vehicle, texting is by far the most dangerous. This is because texting uses all three types of distraction—visual (eyes off the road), manual (hands off the wheel) and cognitive … Read More »
Bewildered About Social Media? Start Here.
Have you been able to track the effect/increase on sales from your Facebook postings? We have tracked the effect on sales from Facebook by simply asking our customers how they heard about us. Although this may be a little trickier … Read More »
Bewildered About Social Media? Start Here.
What’s the difference between a Facebook personal page, a company page and a group, and do you need all of them? Should you “friend” your customers? Can you really track a sales uptick back to your Facebook postings? From my … Read More »
Surprisingly Or Not … The Wall Calendar Is Still King
Calendars have always been a part of people’s day-to-day activities. However, these days it seems like we need them more than ever to fine tune our busy lives and choreograph our dynamic schedules. The calendar has a pivotal role in … Read More »
Going The Extra Mile
Of all the jobs in the industry, a multi-line rep’s position is unquestionably the trickiest. He or she is required to be an advocate for both the suppliers represented and the distributors served. The rep is on the road more … Read More »
