Search Results for: Tina Berres Filipski

Advertising Week Blog Touts The Sensory Experience Of Promotional Products

This week, the Advertising Week Social Club, a blog covering Advertising Week along with perspectives and insights on the advertising industry, featured an article contributed by PPAI Editor Tina Berres Filipski. “Lasting Impressions = Brand Gratitude” discusses how multi-sensory marketing—an area where promotional products excel—can cut through the clutter of modern life and make lasting, engaging impressions. Read More »

Smartphones’ Competition For Attention

Smartphones’ Competition For Attention

In the July issue of PPB’s “Perspectives” column, PPB Editor Tina Berres Filipski delved into the faux pas of improper smartphone use. Read More »

Smart Smartphone Etiquette

PPAI Editor Tina Berres Filipski’s Perspectives column in the July issue of PPB discussed etiquette surrounding smartphone use in the business environment. Read More »

Forecasting Alibaba’s Impact On The Industry

In PPB’s July issue, PPAI Editor Tina Berres Filipski wrote in her Perspectives column on Chinese ecommerce giant Alibaba’s expansion into the U.S. market and shared three industry distributor’s perspectives on how disruptive the company may or may not be in the promotional products marketplace. Read More »

PPB Wins An ASBPE Award For Feature Design

In July, PPB was awarded a silver Azbee Award of Excellence from ASBPE (American Society of Business Publication Editors) Midwest/South Region in the category of Feature Article Design for its May 2012 feature “TurboTest: A Product Safety Roadmap.” The feature was written by PPB Editor Tina Berres Filipski and designed by PPB art director In Churl Yo, principal of Yo Media, Inc. Read More »

California Trip An Opportunity To Connect With Members

While in California for the SAGE Seminar Series in early September, PPAI Editor Tina Berres Filipski stopped to visit with a number of Association members in the region. Read More »

PPAI Hits The Road With SAGE: Three Cities In Three Days

In June, PPAI Editor Tina Berres Filipski traveled to Denver, Phoenix and Tucson as part of the SAGE Seminar Series and also stopped in to see three member companies along the way. The Series teaches distributors how to use SAGE products in a half-day education program offered each week in targeted cities across the U.S. and Canada through October. During the program, a PPAI staff member presents a 30-minute overview on PPAI member services and benefits to the distributor audience. Read More »

The Value In Recognizing And Mastering Change

In her Editor’s Note, “Something To Chew On,” in PPB’s April issue, Editor Tina Berres Filipski wrote on the importance of staying relevant to your audience. Read More »

PPAI Hits The Road With SAGE: Three Cities In Three Days

PPB Editor Tina Berres Filipski traveled to Denver, Phoenix and Tucson last week as part of the SAGE Seminar Series and also stopped in to see three member companies along the way. Read More »

On The Road Again

On The Road Again

In the following profiles, you’ll meet this year’s PPB Best Multi-Line Reps—10 individuals nominated by their suppliers and distributor customers for their superb performance, and selected by PPB in our annual tribute to these hard-working souls who keep the gears of the industry moving perfectly in sync. Read More »

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