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The 60 Greatest Companies To Work For

The 60 Greatest Companies To Work For

This year 60 industry companies earned a spot on our list of the Greatest Companies To Work For. It wasn’t an easy feat for contenders but the victory was sweet. Over the past six years this program has been one of PPB’s most popular editorial recognition programs, drawing dozens of nominations from PPAI member companies in all categories and sizes. However, this year, we turned the program upside down and used employee ratings, instead of an in-house panel, as the primary selection criteria to determine the champs. Read More »

PPB Newslink July 28: PPAI Announces Inaugural Fellows Program Recipients

PPAI has named the inaugural recipients of the Association’s new Fellows Program. Introduced in the June issue of PPB, the Fellows program recognizes and thanks influential individuals who have actively supported the industry through their personal involvement. PPAI Fellows further contribute to a culture of engagement, involvement and leadership throughout the Association. Read More »

Inside PPAI – July 2016

Inside PPAI – July 2016

Reports from PPAI Legislative Education and Action Day (L.E.A.D.) as well as Promotional Products Work! Week (PPW!W) and PPAI’s strategic planning meeting. Read More »

Power Of Two Adds PPAI Members

Effective April 1, eligible SAGE Total Access subscribers automatically received a membership to PPAI and, in turn, PPAI members received a subscription to SAGE Total Access, giving them access to SAGE Online, SAGE Web and SAGE Mobile, SAGE’s premier suite of product research, presentation, CRM, order management and virtual sampling tools. Here is a list of these new PPAI members. Read More »

The Industry’s Voice Heard Loud And Clear On Capitol Hill Last Week

PPAI took the industry’s message to Capitol Hill on May 25 and 26 as part of its seventh annual Legislative Education and Action Day (L.E.A.D.). More than 80 member volunteers and staff held nearly 250 visits over two days with legislators and their aides from 30 states to discuss the industry’s interest in issues such as the Department of Labor’s new overtime rule, independent contractors, deductibility for business advertising expenditures and legislation to support incentives for wellness programs, among other issues. In addition to the hundreds of personal visits, members from across the country participated in the virtual fly-in, sending nearly 1,000 emails to their legislators to voice their concerns about legislation that affects their businesses and the industry overall. Read More »

Material Matters

Material Matters

If you’re pitching green products to clients as if green is its own category, it may be time to rethink your approach. Read More »

The Seven Fundamental Principles Behind A Successful Rebrand

No matter your client’s reason for embarking upon a business rebranding effort of the company or product name, logo, phrase, design scheme or other such asset, one thing is certain: execute poorly and suffer extreme consequences. There is simply no rebranding effort where the stakes are not extraordinarily high and the margin for error is slim at best. Here are seven best practices for effectively executing a rebranding initiative. Read More »

Constructing Real Estate Opportunities

Constructing Real Estate Opportunities

Residential and commercial markets are ripe for promotional prospecting. Read More »

Rebranding Mistakes And Marvels

Rebranding Mistakes And Marvels

Five Lessons Learned From Those Who Got It Right … And Wrong Read More »

Six Silent Business Killers

Six Silent Business Killers

If you see your business in these warning signs, it needs help fast.

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