Search Results for: Leo Kivijarv, PhD

Deeper Insights On Media Metrics From Leo Kivijarv, PhD

Deeper Insights On Media Metrics From Leo Kivijarv, PhD

Leo Kivijarv, PhD, vice president/research at PQ Media, a leading provider of global media econometrics and pioneer of 21st century alternative media research, shares additional commentary and analysis on media sales as a follow-up to the magazine’s annual ranking of advertising sales in the August 2015 issue. Read More »

Strong And Steady

Distributor Sales Continue To Surge Forward With Smaller Distributors Making The Biggest Gains In 2016 It was a year of positive but slow growth for large companies. Compared to 2015, the gap between small and large distributors shrank in 2016. … Read More »

Legacy Media Take Note: If You Can’t Beat Digital, Join In

Total U.S. advertising media revenues (including promotional products) totaled more than $224 billion in 2014. Or maybe it was only $141 billion. Or perhaps as much as $396 billion, as one media expert calculates. It depends on which analyst you put your faith in. Read More »

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