Search Results for: Julie Richie

PPAI Adds Julie Richie As Associate Editor

PPAI Adds Julie Richie As Associate Editor

Julie Richie has joined PPAI as associate editor on the Association’s publications team. She brings a strong background in business writing and editing to the role, and she has produced monthly publications for Ace Cash Express, Frito Lay, Citgo and American Airlines, among others. Her writing has appeared in Chicken Soup for the Soul, Boys’ Life and Dallas Family magazine. Read More »

PPAI Adds Julie Richie As Associate Editor

Julie Richie has joined PPAI as associate editor on the Association’s publications team. She brings a strong background in business writing and editing to the role, and she has produced monthly publications for Ace Cash Express, Frito Lay, Citgo and American Airlines, among others. Her writing has appeared in Chicken Soup for the Soul, Boys’ Life and Dallas Family magazine. Read More »

What To Wear: Expo Edition

What To Wear: Expo Edition

Wandering through the apparel supplier booths at The PPAI Expo is like walking the aisles of a candy store—the creative displays of bright colors, bold patterns and new retail-inspired style offerings entice even the most discriminating distributors gathering apparel ideas for their clients. With so many wearable options on the show floor, choosing just a few to highlight was a challenge. But here are the apparel items we couldn’t resist sharing. Read More »

Creating Hands-On Hits

Creating Hands-On Hits

Rama Beerfas, MAS, chief solutions specialist at San Diego, California-based Lev Promotions (PPAI 218331), is a big fan of experiential learning. After all, that’s how she mastered sales and marketing and discovered the promotional products industry—on the job. Read more to learn her tips for executing successful experiential marketing programs at trade shows. Read More »

Show Me The Money

Show Me The Money

A Distributor Asks: As a distributor who counts on timely payments to meet financial obligations (including sales commissions for employees), how should I handle clients who make paying in 120 days a regular part of doing business with them? Or, how do you handle companies that look for any small mistake in an invoice and automatically extend the payment by 30 days? I’ve had to decline contracts because I can’t take the risk of the delayed payment. Read More »

Shortlist From The Show Floor

Shortlist From The Show Floor

Year after year, The PPAI Expo show floor at Mandalay Bay Convention Center pulses with creative energy as distributors search for new products to wow their clients. This year’s 3,100 booths were filled with innovative, interesting promotional products and PPB’s editors navigated all 870,000 square feet of convention space to pick their favorites. Here are the products that stood out to each editor. Read More »

PPAI Names Committee And Advisory Group Chairs, Liaisons

PPAI has announced new volunteer committee and advisory group chairs and liaisons for the 2017-2018 term. The PPAI committees and advisory groups are comprised of volunteer representatives from the Association’s membership including distributors, suppliers, business services partners and representatives, who work together to promote, protect and grow the promotional products industry and the Association. Read More »

New Game Plan

New Game Plan

Joe Loch is the kind of man who doesn’t back down from a challenge—even when that challenge involves coaching a girls’ lacrosse team, a group no one in his Ohio town knew how to coach, including Loch. Read More »

Wearable ‘Wow’

Wearable ‘Wow’

Just as a sprig of mint and a slice of cucumber turn an average glass of water into something spa-worthy, the items we choose to embellish an outfit can turn heads. It’s often the little things such as a colorful tote or an interesting piece of jewelry or a fun tie that catches people’s attention. That extra garnish of the right accessory is the ‘wow’ factor that adds serious promotional power. And the more an accessory can do for the wearer, the better. Read More »

Grow Your Gift-Giving IQ

Grow Your Gift-Giving IQ

The right corporate gift, especially one that is useful, can keep a business top of mind all year long. And now that the U.S. economy has improved, businesses are increasing their gift giving. According to Incentive Magazine’s 2016 Corporate Gift IQ Survey, the number of businesses that reported spending more money on corporate gifts in 2016 than they did in 2015 increased to 27.4 percent from 20.6 percent. They’re giving gifts to fewer recipients but they are giving on more occasions and they’re spending more per recipient, sometimes way more. Read More »

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