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Google AdWhat?
There have been a couple of really good articles in this publication about using Google AdWords to promote your business. One was written by Jerry McLaughlin in the January 2011 issue and the other by Carleen Gray in the August 2011 issue. Read More »
Fast Company Magazine Discusses The Effectiveness Of Promotional Products
On November 8, Fast Company magazine’s FC Experts blog turned its attention to the promotional products industry and the benefits it brings users with an article by PPAI member Jerry McLaughlin of Branders.com (UPIC: BRAN8536). Citing PPAI’s own research on … Read More »
PPB Newslink 11.15.11
November 15, 2011 • Share PPB Newslink • Send News To JamesK PPAI Petitions President To Reconsider Promotional Products Spending LimitOn November 9, 2011, the President signed an Executive Order on “Promoting Efficient Spending” instructing all federal agencies and … Read More »
The New York Times Examines The Strengths Of Promotional Products Marketing
Last week, The New York Times’ “You’re The Boss” small-business blog ran a story on the power of promotional products. The insightful article examined the long-lasting impact promotional products can bring to an advertiser and why they can be such … Read More »
Online Clicks Can Add Up To Real Orders; Making Google AdWords Work For You
“Half the money I spend on advertising is wasted—and the trouble is I don’t know which half,” famously lamented 19th century retail pioneer John Wanamaker. Today, the marketing landscape has changed, but the challenge remains the same. How do you … Read More »
Feedback
Outsiders Are Go-Tos For Business TipsI just read your interview with Tony Hsieh and the accompanying book excerpt. Nice job! It’s particularly great that when you went outside the industry to gather expertise you got someone who has built a … Read More »
Risking It All To Succeed
After weathering the dot-com meltdown and reengineering his business model several times, Jerry McLaughlin of Branders.com continues to ride high as an online distributor. When talking with Jerry McLaughlin you get the feeling that you’ve known him a long time—he’s … Read More »
