Search Results for: Jae M. Rang, MAS

PPB Newslink September 29: Ted Dennison, MAS, And George Jackson Honored As 2016 PPAI RAC Volunteers Of The Year

The Promotional Products Education Foundation (PPEF) has launched a pilot program in collaboration with industry companies to award three college scholarships and provide internship opportunities at three colleges across the country. Read More »

PPPC Names Jae Rang As 2011 Hall Of Fame Inductee

During last week’s PPPC Annual Convention in Toronto, Ontario, Promotional Product Professionals of Canada (PPPC) announced that entrepreneur Jae M. Rang, MAS, is this year’s national Hall of Fame inductee. Rang is the CEO of Oakville, Ontario-based JAE Associates Ltd … Read More »

New Book Teaches Sensory Appeal Of Promotional Products

Jae M. Rang, MAS, is on a mission to inspire more demand for promotional products by focusing on their interactive nature in creating memorable brand experiences. Rang, chief inspiring officer of Oakville, Ontario-based distributor JAE Associates Ltd. (UPIC: J561178), has captured years of study on the mind and human behavior relating to promotional material in her new book, Sensory Media: Discover the way to anchor your brand and be memorable. Read More »

10 Ways To INVIGORATE Clients

10 Ways To INVIGORATE Clients

In the time you took to read this sentence, more than 20 million emails were written. I know what you’re thinking: “Half of them just landed in my inbox!” In this day and age when connecting with anyone is so easy, why is it that we struggle to stay in touch with people? That sounds like a trick question, but it’s not. The fact is that at any given time we’re experiencing an abundance of messages coming from a multitude of sources. The moment we open our eyes in the morning, the messages begin to flood in. Guess what? Your customers are in the same boat. Read More »

High Energy And Enthusiasm At PPPC National Convention

The Promotional Products Professionals of Canada’s (PPPC) 2016 National Convention at the Metro Toronto Convention Centre in Toronto, Ontario, wraps up Friday after a week of professional development, trade-show and networking opportunities. The annual convention, now in its 60th year, has drawn attendees from across Canada and the U.S. Read More »

Meeting The Challenges Of New Competition

Meeting The Challenges Of New Competition

In the August PPB article “Differentiate To Compete,” Mark Graham, founder of RIGHTSLEEVE and co-founder of industry software platform commonsku, wrote that the “price is everything” philosophy no longer works for promotional products businesses, and to successfully compete in today’s market, industry professionals must know their customers’ dreams, understand their competitors’ weaknesses and focus on their own key points of differentiation. Read More »

Smartphones’ Competition For Attention

Smartphones’ Competition For Attention

In the July issue of PPB’s “Perspectives” column, PPB Editor Tina Berres Filipski delved into the faux pas of improper smartphone use. Read More »

Sensory Media

The shift from thinking “giveaways” to the recognition that this “sensory media” is a human-to-human approach that naturally inspires action is an “aha” moment. Read More »

PPB Newslink May 12: Promotional Products Work! Week 2015 Kicks Off On Monday

The third annual Promotional Products Work! Week (PPW!W), PPAI’s week-long international event aimed at raising awareness of promotional products’ role in advertising and marketing, begins next week. PPW!W delivers the message that promotional products work to advertisers, marketers and media buyers. Read More »

PPPC National Convention Spurs Industry Conversation

PPPC National Convention Spurs Industry Conversation

Promotional Products Professionals of Canada (PPPC) held its 2015 National Convention January 26-30 in Toronto, Ontario. The 59th annual National Convention featured professional development, a tradeshow and networking opportunities. This year, 217 exhibitors at more than 400 booths welcomed almost 3,000 attendees to the Metro Toronto Convention Centre. Read More »

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