Search Results for: Cliff Quicksell, Jr., MAS

Cliff Quicksell, MAS + To Present At The PPAI Expo 2016

As part of The PPAI Expo 2016’s extensive education lineup, Cliff Quicksell, Jr., MAS+, with Cliff Quicksell & Associates, is presenting an in-depth workshop, “The Marketing Alchemist: Make The Quantum Leap To Promotional Consultant. Read More »

How To Bring Your ‘A’ Game To Every Presentation

How To Bring Your ‘A’ Game To Every Presentation

Bringing your “A” game means not only being ready with relevant and well-researched information for your sales presentation, but also coming to your client’s office with your best attitude and best abilities. Whether it’s playing soccer or some other sport (or … Read More »

Feedback

Readers respond to recent PPB articles. Read More »

Print Ad Design Advice From The Pros

Print Ad Design Advice From The Pros

A Distributor Asks: I have been faced with the same problem over and over for the past 10 years: How do you design the perfect “professional” ad for print media? I think we all do a great job at interactive and social media, but it is very difficult to come up with a truly classy magazine ad or flyer. Any ideas would be appreciated. Read More »

Give More, Get Much More From Your Client – January 10, 2016

It’s day three of The PPAI Expo, the largest event for promotional products professionals. As the Mandalay Bay Convention Center is abuzz with suppliers and distributors, Promotional Consultant Today is featuring articles from some of our industry’s top speakers who will be presenting education sessions this week. Enjoy the following contribution from Cliff Quicksell, MAS+, president of Cliff Quicksell Associates. Read More »

Feedback

Readers weigh in on recent PPB articles, including Bill Petrie’s November PPB article, “Creativity Is Meaningless,” and the December PPB article, “Sales Are Great But Profitability Is King” By Cliff Quicksell Jr., MAS+. Read More »

 Sales Are Great But Profitability Is King

 Sales Are Great But Profitability Is King

Some time ago I attended a National Speakers Association convention and heard a speaker share insights on the importance of profitability. The speaker was a CPA and, while his name and the details of his presentation escape me, a comment he made during his presentation stuck in my head. Now, some 20 years later, it still resonates with me. “Sales feed egos, profits feed families.” This has become my mantra as I speak, train and consult with small businesses internationally. Read More »

Use A Marketing Funnel To Tightly Target Clients

Use A Marketing Funnel To Tightly Target Clients

If you are OK with where you are professionally, then you needn’t read further. However, if you are challenged by your current marketing and sales strategies, and want to segment your clients to get the most value for your business, then read on. Read More »

Feedback

PPB readers write in about the passing of Steve Slack, a 1992 inductee into the PPAI Hall of Fame, working with the right suppliers and the benefit of PC Today. Read More »

What’s The Big Idea?

What’s The Big Idea?

The late, great vaudeville comedian Milton Berle once stated: “If opportunity doesn’t knock, build a door.” It’s an apropos quote to begin an article on self-promotions. The mere name—self-promotions—conjures up a basketful of thoughts and concepts. Typically it’s based on a “special” on a product that the vendor thinks will sell, overflow stock or just a new item the advertiser wants to get out in the space. I have no issues with that. The reality is everyone’s doing it or, at a minimum, has access to utilize the offer. Read More »

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