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The Value Of Membership
A recent American Society of Association Executives study revealed that a member’s “perception of value increases with the level of involvement of the member, not the financial benefit.” Read More »
Tradeshow Tips: Maximize Your Time
Promotional Consultant Today shares these attendee tips for getting the most from your trade-show experience. Read More »
Prioritize Your Professional Development
Even if you are not pursuing your professional designation, professional development plays an important role giving you a competitive advantage. Read More »
Simple Steps To Content Marketing
Yesterday, Promotional Consultant Today shared five easy steps to start a content marketing program. Today we share five more. Read More »
Lead The Sale With Content
Content marketing is the practice of creating and distributing relevant and valuable content to attract, acquire and engage a specific audience along the buying funnel.Promotional Consultant Today shares five tips for getting started with a successful content marketing program. Read More »
Five Tips To Spokesperson Success
This week Promotional Consultant Today has talked about the power of PR. An important component of high-quality PR is the role of the spokesperson. Read More »
You Had Me At Hello
A lesson in how business should be done, and it all started with “Hello.” Promotional Consultant Today shares these three tips for business success from none other than the carpet sales professional. Read More »
Your Best Brand Advocates
Since we’re in the business of brand, Promotional Consultant Today shares the importance of building a strong brand and ways you and your associates can serve as brand advocates. Read More »
The Party’s Almost Over
It’s the last day of The PPAI Expo 2013, and many of you will be headed back home. Promotional Consultant Today shares these tips for getting the most out of every last minute at the show. Read More »
Surviving 2012
There were major headline-worthy predictions in 2012 that received much attention. Promotional Consultant Today is glad to report both those that were spot on and those that missed the mark. Read More »
