PPAI’s newest study—High End, Low End: Which Promotional Products Work Best? A Study of Consumer and Buyer Reactions—takes a closer look at two of the marketplace’s components: consumers (recipients of promotional products) and promotional products buyers. The study examines them in terms of their impressions of and preferences for promotional products in four representative price ranges. What did this survey reveal?
Download the survey today and find out the answers to these questions:
• What implications does the perceived price of a promotional product have on recipients’ attitude toward the product, the giver and the giver’s objective?
• Do end buyers and consumers have a preference for branded promotional products vs. generic ones, or does it matter?
• How much does a promotional product cost before it is perceived to be high value?
• What types of promotional products appeal most to consumers?
• What attributes—such as usefulness, attractiveness, quality—of promotional products are most appealing to consumers?
PPAI members can log in to ppai.org and download a free copy of the report today.