In this webinar, Ryan T. Sauers of Sauers Consulting Strategies (UPIC: Sauers) examines the importance of understanding an organization’s blind spot and the value this understanding gives over the competition.
In the one-hour event, Sauers will discuss what a blind spot is, why it matters and what it means to a business. The presentation will also look at how organizations limit themselves to box thinking and how to escape this trap. Price, service and quality are givens, but the webinar will show that to be unique a business needs a differentiating sales factor. The webinar will also review the importance of consistency in all online and offline communications, and how to position a brand in a rapidly changing world.
Date: July 7, 2011
Time: 1:30 – 2:30 pm CDT
Cost: $15 PPAI members, $30 nonmembers
Points: 1.0 CAS
Click here to register.