A survey of incentive industry professionals by the Incentive Research Foundation (IRF) shows a strong increase in those who say the economy will have a positive impact on merchandise/non-cash incentive. The percentage grew from 20 percent in the summer of 2009 to 41 percent by April 2010, according to Rewards and Recognition eNews, a publication by Engagement Strategies Magazine.
Also, on the merchandise/non-cash side, only 22 percent expect a decline (down from 51 percent), while 40 percent predict an increase and 37 percent say they see no change in budgets.
In other data from the IRF’s Pulse Survey, respondents are more optimistic about the current economic climate than they were last year. When asked the question, “In your opinion, what impact will the economy have on your ability to plan and implement incentive travel programs?” 69 percent say it will have a positive impact compared with 33 percent in fall 2009 and 24 percent in summer 2009.