PPAI’s Get In Touch!® campaign and its recently launched video ad has drawn the attention of marketing media, with MediaPost publishing a profile of the campaign and its mission. The Get In Touch! campaign was created to increase awareness and enhance the perception of the promotional products industry, as well as communicate the benefits of working with promotional consultants. The overall goal of the campaign is to direct a larger share of advertising dollars to the industry.
The Get In Touch! video spot debuted on social media in conjunction with Promotional Products Work! Week. It will expand in the fall to include multiple platforms and be supported by live event partnerships with Advertising Week, the American Marketing Association and the Public Relations Society of America.
The ad is targeted to reach ad agency media buyers and in-house marketers and advertisers at small and large businesses. The imagery is based on the promotional product’s unique ability to “get in touch” with targeted audiences like no other advertising medium by putting brands in the hands of consumers in the spaces and places they live, work and play every day.
The campaign’s integrated approach and creative assets leverage paid, earned, shared and owned strategies that include digital and traditional print ads, social media, research, infographics and video toolkits. These and additional tools are available for download at PPAI.org/GetInTouch. A buyer-friendly web portal, GetInTouchAdvertising.com, features a distributor search tool.