Running April 24-28, Promotional Products Work! Week (PPW! Week) kicks off this month for an industry-wide celebration of promotional products and the value they create. Now in its fifth year, PPW! Week is tapping into the successful and growing Get In Touch!™ campaign, the industry’s first-of-its-kind, multiyear, multimillion-dollar branding initiative targeted directly to promotional products buyers. The Get In Touch! campaign is designed to increase awareness and enhance the overall perception of promotional products and direct a larger share of advertising dollars to our industry.
Over the course of its five days, PPW! Week features five ways to speak up for the promotional products industry: Day One, host an open house, meet-and-greet or company tour; Day Two, advocate for the industry by speaking to colleges, clubs or business groups about promotional products industry careers or the power of promotional products; Day Three, designate a day of service to support a local charity or cause; Day Four, share the industry’s impact on the economy with legislators, politicians and government officials—this day coincides with PPAI’s Legislative Education and Action Day on Capitol Hill in Washington, D.C.—and Day Five, partner with industry suppliers and regional associations and host a customer appreciation day.
PPW! Week and the Get In Touch! campaign are designed to increase awareness and drive traffic to regional and industry participant websites, educate buyers and drive business referrals to promotional products consultants. More information and planning tools are available at PPAI.org/PPWWeek.