Members of the PPAI staff visited supplier T-Shirt Tycoon (PPAI 547092) in Garland, Texas, on Wednesday to learn about the member company’s processes for decorating apparel as well as its business model for working with distributors.
T-Shirt Tycoon President and CEO Adam Walterscheid and Midwest Territory Sales Manager Lake Tankersley welcomed PPAI Public Affairs Director Anne Stone, Professional Development Director Jennifer Crowfoot, Sales Specialist Alicia Haswell, Member Care Specialist Jeff Coulter, and PPB Associate Editor Jen Alexander to a tour of the facility and gave a brief overview of the supplier’s go-to-market strategy, which includes co-branding opportunities under T-Shirt Tycoon’s private-label solution, called YourCo.
“Our focus is on partnering with small distributors to help them compete,” says Walterscheid.
T-Shirt Tycoon offers multiple decorating methods and employs a proprietary post-decorating wash that gives an ultra-soft hand, resulting in shirts with a premium look and feel. “We call ourselves an ‘alterer,’” Walterscheid says. “We don’t make products—we make products better.”