Promotional Products Work! Week (PPW! Week), an industry-wide celebration of promotional products and the value they create, takes place next week, and in celebration PPAI staff are hitting the road to connect with and learn about industry businesses in North Texas.
On Tuesday and Wednesday, PPAI staff members will travel to cities across the DFW area to meet with a wide range of member companies and tour their facilities. They’ll deliver gifts and snacks, learn more about the companies and what they do, and share a discussion on promotional products and the benefits they deliver to advertisers. Watch this newsletter next week for follow-up reports on the visits and check out PPAI’s Facebook page for daily postings.
Now in its fifth year, PPW! Week is tapping into the successful and growing Get In Touch!® campaign, the industry’s first-of-its-kind, multiyear multimillion-dollar branding initiative targeted directly to promotional products buyers. The Get In Touch! campaign is designed to increase awareness and enhance the overall perception of promotional products and direct a larger share of advertising dollars to our industry.
PPW! Week and the Get In Touch! campaign are designed to increase awareness and drive traffic to regional and industry participant websites, educate buyers and drive business referrals to promotional products consultants. Member companies are encouraged to celebrate the week too. Find ideas, information and planning tools at PPAI.org/PPWWeek.