On Tuesday, PPAI Diversity Development and Engagement Manager Seth Barnett joined the Promotional Products Association Southwest (PPAS) to facilitate a young professional panel discussion. The event also included a tabletop show and luncheon.
Barnett was joined on the panel by Mike Eaton, LoriEaton.com; Farrah Vargas, Allied Affiliated Funding, and Sarah Thomas, American Solutions for Business. Their discussion explored what it means to be a young professional in the industry and the nuances of doing business in an environment that consists of a primarily older demographic. The conversation also turned to consumerism from the Millennial point of view including technology integration, use of social media for promotion and sales, as well as how young professionals identify trends and industry best practices.