Inside PPAI: January 2017

The PPAI Expo 2017’s In-Depth Workshops Offer Attendees Added Value

Attendees at the PPAI Expo 2017 have more than 100 education opportunities to learn new ideas, best practices and tips on improving their careers and businesses, and most are free to attend. Alongside these sessions are a series of in-depth paid workshops on Sunday, January 8, with industry thought leaders who will provide their audiences with takeaways, samples and resources.

Garment Screen Printing: Basic To Intermediate

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Charlie Taublieb

Charlie Taublieb of Taublieb Consulting, a technical screen-printing consultant with more than 39 years in the industry, is hosting this three-hour, hands-on session in which he takes his audience from artwork through finished prints. The program includes a discussion of the differences between raster and vector artwork and related software; an integrated registration system to decrease set-up times; and the use of frames, mesh and squeegees, as well as set-up procedures. Taublieb will also demonstrate much of what he speaks about during the session, and audience members will come away with a better understanding of garment screen printing as well as ways to increase efficiencies and profits.

Sunday, January 8, 2017
12 – 3 pm
Breakers B
CAS: 3 points
Session Fees: $60 Members/$120 Nonmembers

 

Smart Sales Hiring

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Troy Harrison

Everyone is in sales, no matter what their job title is. In this session, Troy Harrison, a thought leader in the world of sales and selling, and author of Sell Like You Mean It – Outselling Your Competitors By Understanding Your Customers, reframes sales as communication. Every encounter in life involves communication, so everyone is in sales. Sales, when done right, is a two-way dialogue with another person built on trust. There are no shortcuts, gimmicks or tricks. Instead, Harrison says, sales is built upon a PACT (passion, authenticity, creativity and trust) mindset. His session will explain how we must adapt our own preferred styles of communicating to meet another’s preferred method to achieve the highest level of sales success.

Sunday, January 8, 2017
12 – 3 pm
Lagoon J
MAS: 3 points
Session Fees: $60 Members/$120 Nonmembers

 

Walk, Talk And Negotiate Like A CEO

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Linda Swindling

In her session, Linda Swindling, JD, CSP, a consultant, executive coach and facilitator, and past president of the National Speakers Association/North Texas, asks her audience what would be possible if they could show up powerfully, no matter how high the stakes. How much time could they save if they stopped negotiating deals where there was no chance of winning? What risks would they take if they were prepared for any situation or negotiation tactic the other side tried? Negotiations, whether to influence a decision maker at work, get better deals in business, or to persuade friends and family, can improve outcomes when the results really matter. Swindling’s presentation will equip her audience to ask outrageously to get what they want, win with integrity, increase their executive presence and influence with leaders and decision makers, pursue only winning deals and know when to walk away.

Sunday, January 8, 2017
12 – 3 pm
Lagoon A
MAS: 3 points
Session fees: $60 Members/$120 Nonmembers

 

Using The Marketing Funnel To Outperform The Competition

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Cliff Quicksell, MAS+

Focus is the name of the game when trying to maximize marketing energies. Today the shotgun approach that most folks incorporate is grossly ineffective and expensive. In this session, Cliff Quicksell, MAS+, with Cliff Quicksell & Associates, shares a marketing funnel tool, which along with classifying and categorizing to creatively target the right clients and prospects, will help dramatically flatten the curve and maximize marketing efforts. Attendees will leave with an in-depth understanding of the effectiveness of the marketing funnel, how to use the tool in developing personal marketing and how to incorporate it into discussions with clients, and hear actual case histories and their successes.

Sunday, January 8, 2017
12 – 3 pm
Lagoon L
CAS: 3 points
Session Fees: $60 Members/$120 Nonmembers

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