Eastern Advertising Novelty Powered by Proforma Acquires DeRoy Advertising Specialties

Distributor Eastern Advertising Novelty Powered by Proforma in Palmer, Massachusetts, has acquired Monson, Massachusetts-based DeRoy Advertising Specialties. Financial terms of the agreement were not disclosed.

“I’m very excited to introduce this client base to Proforma and provide them a wider product range of printing, promotional products, graphic solutions and digital marketing resources including website development, online marketing and mobile apps,” says Brian Kwiatkowski, owner of Eastern Advertising Novelty. “We strive to provide our clients with one source to an infinite number of resources that streamline business.”

Joe DeRoy, a former marketing account executive with HALO Branded Solutions, will remain on board to ensure a smooth transition over the next six to 12 months. DeRoy says, “After working with Brian and getting to know him extensively, I knew this transition was the best option for me and my customers. Brian is an expert at what he does and has a proven track record of creating customized marketing solutions that deliver impressive ROI for his clients.”

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