Outstanding Branding's Sarah Penn and Andy Thorne at the UK distributor's NYC office.

Outstanding Branding's Sarah Penn and Andy Thorne at the UK distributor's NYC office.

UK-based distributor Outstanding Branding, LLC (UPIC: O678649) has opened a U.S. office on Park Avenue in New York City. The expansion to the U.S. is part of the company’s strategy to better serve its clients with a global presence.

“We are lucky to have signed on offices in a fantastic part of a fantastic city,” says Outstanding Branding CEO Sarah Penn.  “The proximity to a number of our existing clients will allow us to offer the face-to-face, personal service we know they appreciate, as well as give us the opportunity to drop in on any new clients interested in benefiting from our approach.”

Outstanding Branding has contracted with a warehouse partner in New Jersey to meet its storage and fulfillment needs for clients in the U.S.

“All the pieces are in place to allow us to deliver the world-class service we have traditionally offered to our EMEA-based [Europe, the Middle East and Africa-based] clients, to a new audience in the U.S.,” comments Sales and Marketing Director Andy Thorne.  “Our membership in both ASI and PPAI gives us access to and the support of all of the best-in-class suppliers in the U.S. This allows us to provide our creative, professional solutions with the same speed and success as we do in the UK.”

Thorne adds, “Although we will continue to work with our existing partners across the globe, we feel that there is no substitute to being looked after to the same standards, processes and values worldwide. We want to deliver our global solution very much with a focus on local understanding; so while the traditional OB values will be the same for our U.S. team, the local product and industry knowledge will prove vital to delivering a solution that works regionally as well as internationally. These are exciting times and give our staff some amazing opportunities.”