Industry professionals, companies and regional associations are demonstrating the power of promotional products during the fourth annual Promotional Products Work! Week (PPW!W), which began Monday and wraps up on Friday. PPW!W, PPAI’s five-day international event, is aimed at raising awareness of promotional products’ role in advertising and marketing and delivers the message that promotional products work to advertisers, marketers and media buyers.
Every year, industry professionals find new and unique ways to get the message of PPW!W out to their communities. On May 24, the Los Angeles County Board of Supervisors declared May 22-27 the 2016 Promotional Products Work! Week. Michael Antonovich, county supervisor for the Fifth District, presented HALO’s Stephen Ropfogel, MAS, with the proclamation.
“The Promotional Products Association International was founded in 1903. And since then, many small family-owned and operated businesses have contributed to Los Angeles County through workforce, volunteerism, revenue and community partnership,” Antonovich says. “Small businesses form the backbone of our local economy, generating jobs and improving the quality of life for Los Angeles County.”
Ropfogel adds, “Promotional products work because they are the only form of advertising where the recipient thanks you for giving them your ad, and after you leave it, it remains to be seen to remind your client of your brand.”
Regional associations across the country have turned out for PPW!W, equipping their members with tools, ideas and knowledge on promotional products’ place in the advertising landscape and how best to apply promotional products to their businesses.
In addition to activities sponsored by the Promotional Professionals Association of Chicago (PPAChicago), the Specialty Advertising Association of California (SAAC) and the Upper Midwest Association of Promotional Professionals (UMAPP), events and tours have been organized by a number of other industry associations for their members in recognition of PPW!W.
- The Virginia Promotional Products Association’s (VAPPA) celebration of PPW!W included an “Eat. Learn. VAPPA.” event with multi-line rep Mark Chipchase.
- The Specialty Advertising Association of Greater New York (SAAGNY) scheduled a number of factory tours for its members during PPW!W. SAAGNY members visited Vantage Apparel’s factory in Avenel, New Jersey, on Tuesday and are touring Tekweld’s Hauppauge, New York, facility today.
- The Caribbean Advertising Specialties Association (CASA) is hosting a lunch-and-learn event in San Juan, Puerto Rico today. The afternoon event will focus on how businesses can differentiate themselves from their competition.
- The Georgia Association of Promotional Products Professionals (GAPPP) brought in Daniel Webb of the Webb Company and Jon Jackson of Gemline for a lunch-and-learn in Sand Springs, Georgia.
- The Promotional Products Association of Florida (PPAF) brought its members together for a lunch-and-learn in Winter Park.
PPAI is hosting an open house during PPW!W. Industry professionals are invited to the Association’s headquarters in Irving, Texas, for a tour and a presentation on the power of promotional products. As part of a special promotion supporting PPW!W, visitors at PPAI headquarters can learn more about PANTONE and take advantage of special pricing only available this week. (Unable to join us at headquarters? Visit shop.PPAI.org and use promocode: PPW!W2016 to save on PANTONE products.)
If your company or regional association is participating, let PPB Newslink know the details for consideration in a future article. Learn more about Promotional Products Work! Week and how to participate here. See how other industry companies celebrate PPW!W on PPAI’s Facebook page, and follow their tweets on Twitter using the hashtag #PPWWeek.