The organizers of South Africa’s Markex promotional products trade show have revamped the 29-year-old event for 2016 and will introduce a dedicated marketing show in 2017. Markex 2016 will be held July 6-7 in Johannesburg.

“After conducting in-depth, independent research with previous Markex exhibitors, we identified a need within the market for one exhibition that focuses expressly on the promotional products industry, and a separate, content-driven event for marketers, hence the decision to create two highly focused shows,” says Event Director Joshua Low with Specialised Exhibitions Montgomery.

The 2016 Markex event will feature suppliers and resellers of corporate and promotional gifts—from bags, tablet holders, umbrellas and golfing products to branded pens and pencils, gift sets, lanyards, notebooks, drinkware and USB drives—or branded clothing and caps. Visitors including resellers and corporate buyers will also be specifically targeted.

Low adds, “The new, concentrated two-day show will help to highlight new innovations within this sector and provide a vital platform to network and learn about new trends and design applications that will have an impact on the industry as a whole.”