Silent Partner, Vocal Supporter

Amanda Corey, MAS, shows off her cartoonized self at a Specialty Advertising Association of California (SAAC) event.

Amanda Corey, MAS, shows off her cartoonized self at a Specialty Advertising Association of California (SAAC) event.

For many distributors, sales gets all the glory in the business. But Amanda Corey, MAS, has found she shines best when she can help others manage the day-to-day tasks, leaving her industry clients to focus on what they love most about their own businesses.

“I love success! Not just for myself or for my family but for those around me,” says Corey. “Although I enjoy sales, my strength lies in the administrative side of the business. My passion is working with other industry professionals on improving their back-office business practices.”

After graduating from San Jose State University, Corey worked at a Silicon Valley tech company, managing administrative tasks and writing technical manuals. She transitioned to a home-based publishing business after starting a family, and several years later a friend asked if she would help with some promotional products orders. Now Corey is president of her own distributor firm, Biz Mark (UPIC: bizmark) in Discovery Bay, California.

Outside the business, Corey and her husband, Craig, continually seek out new experiences and adventures. “It is not unheard of for us to drive several hours just to have lunch somewhere new,” she says.

What was your first job, and what lessons did you learn?

In college I waited on tables. [It] teaches you how people react in certain situations. I realized that being honest, even about things the other person doesn’t want to hear, is always the best approach. People tend to receive disappointing news better if they know all the facts.

What advice would you share with an industry newcomer?

Don’t rush through the details. Slow down and do things right the first time. Take the extra time to set up processes and procedures, and stick to them. And, join your regional association and attend as many industry education sessions as you can.

Who do you consider to be your personal and/or professional mentors, and why?

Marsha Londe of Tango Partners (UPIC: TangoP), whose knowledge of the industry and excellent business acumen make her a powerful presence in my world. And Missy Kilpatrick, who not only is an industry veteran who can relate to my business issues, but also my sister. She willingly shares equally in my accomplishments and in my disappointments, both in business and in my personal life.

What motivates you?

Seeing someone accomplish a goal or having the privilege of helping someone accomplish their goal are the ultimate motivators.

What promotional product do you wish you had invented?

The ‘Easy Button.’ It is human nature to over-think things; the easy button is a constant reminder that there are ways to simplify tasks and projects if you take a minute to think about the bigger picture. Then, it makes you laugh because it is so easy!

What professional accomplishment are you most proud of?

When the last of our three children left for college, I struggled with the “What do I want to do?” question. It took a while to fine-tune the details, but my industry consulting business is really starting to accomplish great things for my clients. It is so rewarding to observe the change in people when they figure out that I’m their “silent partner” and things don’t have to be so complicated. Everything is coming together, and I’m definitely excited about the future.



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