A Quicker Route To Facebook Advertising

Struggling to keep up with all the social media marketing on your to-do list?

To simplify Facebook ads for small-business owners, Vistaprint has introduced an online tool called Social Postcards. The service lets businesses turn their print materials into ads, choose the target audience, publish and view campaign results from one dashboard.

Vistaprint and its digital services business, Webs, worked with Facebook to create the service for its customers.

The tool promises to help small businesses to streamline and boost their print and online marketing efforts, while making it easy for businesses with limited resources to produce professional-quality ads.

“We are empowering small businesses to combine traditional marketing methods with progressive social media advertising tactics in an affordable and easy-to-use way,” said Scott Bowen, VP and general manager of digital services, Vistaprint. “Online marketing is an untapped resource for many small businesses, and this tool makes it possible for small-business owners to level the field against larger competitors, engage their customers in more modern ways and ultimately grow their business.”

The new tool will also feature a library of ad templates and royalty-free images.

>>The “2014 Webs Small Business Digital Trends Survey” found 63 percent of small-business owners use digital products as part or all of their marketing strategy, most combining digital and print.

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