The usefulness of caps and hats in promotions is a no-brainer, with each offering opportunities for easy upsells and huge potential for brand impressions. The challenge lies in crafting fresh headwear promotions that fetch attention and convey value. With this accomplished, all you really must do is collaborate with your client and supplier to complete the order. Here, we supply answers to top-level inquiries about decorating and ordering hats and other exciting head coverings, freeing you to spend more time devising show-stopping headwear solutions.
How Long Is Production?
Total hat-in-hand production time for headwear varies by supplier and the cap program you choose. At Murrieta, California-based supplier HTT (UPIC: HTTH0002), domestic production takes as little as three days, overseas orders can be completed in as few as 15 days, and custom designs range from six to eight weeks for completion. Bear in mind all of this depends on prompt proof approval. For a tight turnaround, stick to stock headwear styles. This helps ensure you meet the in-hands date, and some suppliers, such as Madison, Wisconsin-based River’s End Trading Company (UPIC: LALO0001), place no order minimums on items they have in inventory.
What’s The Best Decoration Method?
A variety of decoration techniques can be applied to headwear, but for basic cap styles, embroidery provides the most versatility and the greatest number of options for logo placement, says Lori Anderson, marketing manager at River’s End. “You can embroider the front, back and either side of most of our caps.”
Where To Put The Logo?
Deciding where to place a cap’s decoration can be tricky. Huntington Beach, California-based supplier TravisMathew (UPIC: T520767) is a performance-lifestyle company that offers caps already adorned with designs on the front-center spot where companies prefer to place their logos. “We push our customers to logo the side of our hats, the main reason being that with the logo on the side you still get great branding but keep the hat lifestyle, so it can be worn however the customer wants,” says Ryan Ellis, vice president of sales for TravisMathew. “Due to a high demand for front-center logos, however, we offer opportunities to logo the front of the hat and we keep our branding on the side.”
>>Do Something Unexpected Alternative Headwear Ideas
Headband For a lighter, feminine touch choose imprinted headbands. Shoefly Designs UPIC: Shoef491 www.shoeflydesigns.net
Bandana Versatile, iconic and one-size-fits-all bandanas can’t miss. Caro-Line UPIC: BANDANNA www.bandannapromotions.com
Lighted Runners Cap The brim of this microfiber cap conceals four LEDs capable of illuminating 70 feet of forward distance. Panther Vision UPIC: PantherV www.panthervision.com
CASE STUDY Ringing In The New Year
Formal headwear helped turn New York City’s Times Square pink on behalf of CoverGirl Cosmetics and Cosmopolitan magazine’s New Year’s Eve Celebration. The duo officially hosted the December 31, 2014, ball-dropping event, passing out imprinted pink top hats and balloons to the approximately 1 million visitors.
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