PPAI publications have gone mobile. Late last month, PPAI began rolling out its new custom app through a staggered launch via email to all members. The app, designed to be read on iPad (iPad 2, 3, iPad Air and iPad Mini) and Android tablets, gives members convenient access to a new tablet edition of PPB magazine and other PPAI publications including Promotional Consultant Today, PPB Newslink, Connections and Navigator, plus an events calendar and live PPAI Facebook and Twitter feeds.
The PPB tablet edition features integrated video, web links, pinch-and-zoom images, share options and vertical and horizontal design orientations. For advertisers, the new app offers upgraded digital advertising opportunities with full user metrics.
Based on current tablet sales, it is estimated that there will be 133.5 million tablet users in the U.S. by 2015 representing almost 52 percent of internet users. “Bringing convenience to today’s audience is just part of our strategy,” says PPB editor Tina Berres Filipski. “We are also getting a step ahead of the new generation of readers who have grown up with tablets.”
The app and a sample tablet edition of PPB are available at no charge to all PPAI member companies and their employees, but a member login is required to see 2014 editions of PPB. The login consists of the member’s email address used in all primary PPAI correspondence and the UPIC password. For assistance with logins, click here (https://login.ppai.org/LostPassword.aspx) to reset the password online, or call 888-I-AM-PPAI (426-7724) and press 1 for Member Services.
For links to the app and downloading instructions, click here. Members can also find the app by searching PPAI Media in the App store and in Google Play.