Promotional Products Work! Week (PPW!W), the industry’s global awareness week which was launched earlier this year, returns April 21-25, 2014. PPW!W, founded by PPAI, is an industry-wide collaboration of regional associations, distributors, suppliers, multi-line representatives, corporations and small businesses working together to promote the use of promotional products, share facts on the medium’s effectiveness and provide greater access to the market.
Since its inception last year, the Promotional Products Work! campaign has been at the forefront of building awareness of the promotional products industry. While the campaign garnered support, raised awareness and took the industry to new heights in the U.S., Europe and around the world, much remains to be accomplished. In 2014, PPW!W will extend its reach to advertisers, ad agencies, professional media buyers and marketing executives.
PPW!W remains dedicated to educating and empowering promotional products businesses to take the lead in their local markets by opening their doors to customers and prospects, distributors and suppliers, legislators and dignitaries; speaking for the industry at business and community events, colleges and universities; donating, volunteering and supporting charitable causes; reaching out to local, state and U.S. representatives; and thanking customers with products, hospitality and a warm handshake.
PPW!W program and product sponsorship, and licensing are now available. Industry professionals interested in participating can take part in PPAI’s PPW!W webinars to get step-by-step guidance from others in the industry. PPAI offers information, promotional materials and training on Promotional Products Work! Week on the website www.PromotionalProductsWork.org/Week. For more information about sponsorship of Promotional Products Work! Week, contact Kim Todora at 1-888-426-7724 or email KimT@ppai.org.