SAGE has partnered with the Houston Promotional Products Association (HPPA) to manage its annual Hot Stuff Expo from 2014-2016.
The HPPA Hot Stuff Expo, located in Houston, Texas, is an annual booth show for the promotional products industry. The Hot Stuff Expo attracts more than 700 distributors from Houston and the surrounding area as well as more than 230 exhibiting suppliers.
Christine Leard, HPPA’s president, says: “Through our partnership with SAGE, our doors are opened to new opportunities that would not be possible without SAGE’s trade-show management experience and marketing expertise. Through this partnership, we will be able to reach more industry professionals, which will result in additional booth sales, attendance and our members will benefit greatly from the growth of this show.”
With this partnership, SAGE’s trade-show management services will help market, sell and grow the HPPA Hot Stuff Expo. SAGE will also be responsible for show management, online and on-site registration services, complimentary lead retrieval for all exhibitors using SAGE’s ShowLink lead retrieval service, and sponsorship sales.
SAGE Tradeshow Management Services Manager Jennifer Bingham adds: “We are extremely excited about our new relationship with HPPA. HPPA is already a SAGE Affiliate Partner, and this new relationship expands how the two organizations will be working together. The Hot Stuff Expo is one of the largest regional trade shows in Texas, and we are looking forward to being a part of such a great event.”