PPAI and the Advertising Specialty Institute (ASI) have announced that they are joining forces through an expanded ADvocate education program to help industry professionals demonstrate the power of promotional products to buyers.
Through the new PPAI & ASI ADvocate program, more than 430,000 industry professionals will be eligible for free training in making effective presentations to advertisers, marketers and students on the staying power and cost-effectiveness of promotional products. The new PPAI & ASI ADvocate program will be formally launched at a live training webinar on Thursday, September 19, 2013.
“The PPAI & ASI ADvocate program is a collaborative effort that will benefit the entire promotional products industry and the marketing and advertising communities we serve,” says Paul Bellantone, CAE, president and CEO of PPAI. “The collaboration provides a mutually beneficial conduit for accretion of education and industry advocacy. It is clear we share a strong commitment to growing the industry through education and advocacy—a requirement in today’s competitive media environment.”
Timothy M. Andrews, president and CEO of ASI, adds, “ASI is delighted to partner with PPAI on an education initiative of such importance to our industry. Industry members need to take advantage of every available opportunity to prove the lasting value of promotional products and their power to persuade consumers. Armed with free education and research from surveys like ASI’s Global Advertising Specialties Impressions Study, any distributor will be able to confidently convince buyers to spend more of their marketing dollars on promotional products.”
The PPAI & ASI ADvocate program is open to any promotional products industry member. To participate, industry members must attend a PPAI & ASI ADvocate training session offered by PPAI and ASI and sign a letter of agreement relating to established guidelines, ethical standards and professionalism.
Program support is available free of charge through both organizations and includes speaker training and certification, fact-based marketing and presentation materials, research and case studies.
Since the ADvocate program’s inception in 2005, hundreds of promotional products industry professionals have been trained and have delivered thousands of presentations to businesses, community groups, colleges and universities throughout the U.S.