Proforma Draws Nearly 1,000 To Its Annual Convention In Las Vegas


Proforma Founder Greg Muzzillo speaking at the company's annual convention.

The annual Proforma Convention & Family Reunion, held this year at Caesars Palace in Las Vegas, Nevada, opened Sunday and runs through Wednesday. This year’s theme is “Influence Your World of Opportunities,” with owners, sales representatives, support center team members and vendors coming together to learn, network and ultimately reach the next level of sales success.

The program includes more than 30 education sessions and roundtables each day. On Monday, the keynote speaker, Niurka, shared the five communication keys that will inspire customers to say “yes.” Niurka is a master of language and a proven entrepreneur. She has worked with sales professionals at renowned companies including Mercedes-Benz, Prudential and Marriott. Through the course of her presentation, she provided each listener with a powerful strategy to assist them in connecting with customers and earning sales.

Today, PPAI President & CEO Paul Bellantone, CAE, presents a session titled “Understand How CPSIA Compliance Impacts Your Business,” which focuses on how providing safe, quality products to customers can be the key to a long-term relationship. Joining him is a safety compliance panel featuring industry representatives Lori Bauer, Norwood BIC Graphic, and Kim Brockschmidt, Gemline, who will identify the strategies for ensuring success.

At today’s luncheon, Proforma founder Greg Muzzillo will present “Influence Your World of Opportunities” and discuss how to not only build a lifestyle business but also build wealth by being a member of the Proforma family.

One of the key features of the convention, the Vendor Showcase, opens today with nearly 200 exhibitors. Tonight, attendees will enjoy the Annual Proforma Awards Celebration Reception and Dinner, where all attendees gather to recognize individual and collective successes of the Proforma family.

“Everybody here is very upbeat and very positive,” says Muzzillo. “One owner just told me he’s got to leave early because he just got a quarter of a million dollar account. If people want to focus on bad news—because there’s always bad news out there—that’s their choice. But that’s a bad choice. In North America, businesses have spent $18.5 billion on promotional products and overall $200 billion on printing, packaging and related items. They are going to spend it with or without us. So if your attitude is that the economy stinks, then good luck with that. But if your attitude is, ‘I’m going to go out there and get more of that $18.5 billion promotional market and that $200 billion print market because I don’t have it all yet,’ then you’ll be successful. There is a world of opportunity out there and my challenge is to go out, open up doors and find out how I can be of service to more people.”

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