To better protect its brand, United Way Worldwide has announced policy changes regarding trademark usage on promotional products. Effective January 1, 2013, distributors are required to be licensed in order to use the United Way trademarks on products. Trademarks include the iconic brand mark as well as the newer LIVE UNITED® logo.
United Way Worldwide is the leadership organization for the United Way network and the owner of the United Way Brand marks.
Products inside the broad category of promotional products, including apparel, awards, cups, bags, signs and the like, are all affected. The new licensing model is intended to help ensure consistency in promoting the brand’s visual identity, while strengthening United Way’s ability to effectively communicate its message.
Distributors seeking to continue selling United Way branded products should email requests for further information to firstname.lastname@example.org. Response emails will provide brief summaries of the new licensing requirements, a license application and a draft license. The licensing process generally takes about two weeks.