Promotional Products Work! Week kicks off February 25 and runs through March 1, and PPAI has developed a toolkit to help industry practitioners create memorable and newsworthy campaigns around the event. It contains detailed information, tips and tools, and is designed for use in conjunction with the PPW! Week website and support materials.
Increasing awareness of how the promotional products industry benefits the community is the first step in helping create a Promotional Products Work! global movement. As PPW!W advocates, PPAI encourages industry members to use this toolkit year-round to spread the message, continue working with the media to bridge the information gap and create a continuous flow of reliable and authoritative content and news.
PPAI President and CEO Paul Bellantone, CAE, says, “Everyone has a role to play and each action, no matter how big or small, can make a big difference at the local, state and national level. You can help by raising awareness in your community during Promotional Products Work! Week, February 25 through March 1. I look forward to seeing the results of your good works. And as always, let me know if there’s anything I can do to help you grow your business.”