PPB Newslink Gets A New Look

Does this issue of PPB Newslink look different to you? PPAI’s weekly e-newsletter has been refreshed for 2013 featuring the Pantone Color of the Year: emerald 17-5641. Pantone calls it, “Lively. Radiant. Lush … A color of elegance and beauty that enhances our sense of well-being, balance and harmony.”

PPAI’s design and editorial teams worked together to create the clean, uncluttered template so the news, photos and ads in each issue would pop for readers. The redesign process also included paring down the number of links on the right side and at the bottom of the template while creating a new section exclusively for product responsibility news (previously product safety news ran under the PPAI LAW header).

“Our goal was to create a fresh and inviting slate that we could fill with the latest news about the industry, its member companies and the professionals who make this industry hum,” says PPAI News Editor James Khattak.

Send your comments about the new design and your news for the next issue to JamesK@ppai.org.

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