BDA Joins Bank Of America In Providing Relief To Its Employees Following Superstorm Sandy


In the wake of Superstorm Sandy, Bank of America worked with distributor Bensussen Deutsch & Associates, Inc. (UPIC: BENS0002) to provide aid to bank employees affected by the storm.

The bank worked with BDA to deliver blankets, water, batteries, diapers, trash bags and other items. Their collaboration stems from a long-term business relationship; BDA has provided branded merchandise to the bank since the late ’90s.

Melissa Sutherland, Bank of America enterprise services and sourcing executive, says: “We saw an opportunity to get relief to thousands of employees who were without the bare essentials. This effort wouldn’t have been possible without BDA. What we were able to accomplish in less than 48 hours is a testament to having a partner who truly functions as an extension of our team.”

BDA fulfilled the request from its center in Plainfield, Indiana, drawing goods from area Costco stores and its vendor network and trucking them to distribution points in New York and New Jersey. For bank employees unable to reach a distribution center, BDA shipped care packages to employees’ homes.

“Bank of America is a company that takes care of its people. That’s the type of organization we’re proud to be associated with,” says BDA co-founder and CEO Jay Deutsch. “Response time is crucial when a natural disaster strikes. From logistics to supplier services to warehouse staff, BDA operated with a sense of the utmost urgency to locate, sort and transport these much-needed supplies.”

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