Sheaffer Pen’s most recent advertising campaign, “100 Years of Timeless Memories,” will be featured on the “Geoffrey-Tron” screen, located above the Toys R’ Us store in the heart of New York City’s Times Square from November 2 through December 31. The campaign will run twice an hour, appearing more than 2,800 times throughout the holiday season and creating millions of impressions with visitors from around the globe.
Known as “The Crossroads of the World,” Times Square is the most visited tourist attraction in the world and is famous for the astounding digital advertisements that illuminate the area.
“2013 is going to be a phenomenal year for the brand,” says Gretchen Dickenson, group brand manager for Sheaffer® Pen. “Activities will surround the mark that Sheaffer made in history over the last 100 years while also envisioning what the future will bring for the brand.”
The Sheaffer® line of writing instruments is offered exclusively by Tampa, Florida, supplier BIC Graphic USA (UPIC: BIC).