Today, the art of marketing is far more complex than it once was. However, many of the same basic principles still apply. Too often, professional marketers and small-business owners overlook the basic techniques that have separated successful campaigns from those that never turn a profit. Yesterday, Promotional Consultant Today shared the first half of our all-time list of marketing tips. Today we share the rest of these highly effective marketing tips.
Consistent messaging. Consider the entire user experience before you launch a campaign. From e-mail to website to offer, is the prospect having a consistent user experience? If they are, your campaigns stand above 98 percent of others.
Create value after the sale. As marketers, it’s our job to understand our market segment and build relationships, not dump people off at the front door of our store and walk away. Focus as much of your energy on building relationships with customers as you do prospects.
Test. Test. Test. In addition to split testing, you should consider multiple forms of testing in each marketing discipline. For direct mail, test headlines, offers, copy, time of direct mail drop and other factors. Consider testing a lifelong mission.
Integrated marketing works best. You can’t rely on one form of marketing to carry you to success. Use multiple media sources to meet your goals.
Nothing can replace experience. You can run out and hire all of the best consultants in the world, but you still have to do the work. Nothing can replace actual experience. It will make you a stronger marketer and more successful in the long term.
These techniques and tips are applied by successful marketers on a daily basis. The result is an ever growing rate of marketing success.
Source: Founded in 2004 by Internet marketing expert Michael H. Fleischner, MarketingScoop was created to support anyone interested in doing business online. Fleischner has appeared on “The TODAY Show,” “ABC World News”, Bloomberg Radio and other major media.